If your company wants to enter the German market, your marketing team needs to be aware of a number of legal and cultural loopholes. Mathias Röckel explains how to avoid social blunders and letters from your competitor’s lawyers. Not too long ago, I reviewed a marketing campaign. The company, based in the US, wanted...

Paul Midgen from 250ok (250ok.com) talks to eco’s Rosa Hafezi about recent breakthroughs in email data consolidation, and bringing together the missing pieces of the email marketing puzzle. © scanrail | istockphoto.com

Email is a lot like Schrödinger’s cat. Both are dead and alive at the same time. However, there is one difference: what we find difficult to believe in the case of the cat, we hardly stop to think about in the case of email. Mathias Röckel explores the past, present and future of email. If you are looking for proof...

Subscribers of legitimate mailings often fail to unsubscribe when their interests change, and instead mark further mailings from this sender as spam. This negatively influences sender reputation and further mailings from that brand and ESP. How can this situation be improved? Christian Schäfer Lorenz and Sven Krohlas from...

For many marketers, deliverability is either ‘something my email service provider takes care of’ or just a cost center. But in reality deliverability is revenue. Mathias Ullrich from Optivo explains why that is, and offers advice on email best practices. Email Marketing is an awesome part of the online marketing mix....

During the 2017 CSA Summit in Cologne, Oath’s Marcel Becker talked to eco’s Rosa Hafezi about what good senders can do to stand out in a sea of spammers, and how the email community needs to work together to beat the bad guys. © frankpeters | istockphoto.com

Terry Zink, Program Manager at Microsoft, talked to eco’s Rosa Hafezi during the 2017 CSA Summit about getting phishers off your network and keeping them off. © weerapatkiatdumrong | istockphoto.com

On 25 May 2018, the EU General Data Protection Regulation (GDPR) will come into force. Dr. Katharina Küchler, Attorney at Law for eco Professional Services, offers an overview of what email marketers, senders and contracted data processors affected by the regulation can expect.

CSA at the dmexco in Cologne with expert presentation on email marketing CSA experts at the CSA booth offer tips on how senders can avoid legal infringements, damage to reputation and fines running into the millions The Certified Senders Alliance (CSA) supports trustworthy customer communication by email, by helping...

Massive fines are looming for email marketers that disrespect EU data protection law. Rosa Hafezi, Attorney at eco’s Certified Senders Alliance, explains how senders of email marketing can avoid the traps and keep their bank balance and reputation in good order. With the EU General Data Protection Regulation (GDPR)...

Finding the balance between the desire to get your marketing message out and your need to keep your target customers happy can be difficult. Being one of the good guys is important in overcoming the somewhat dysfunctional relationship between email and marketing, according to Vittorio Bertola from Open-Xchange. Vittorio...

Email Marketing, Data Protection, Sender Reputation, and dealing with Phishing & Spamming... “The Future of Email”, the August 2017 issue of dotmagazine, explores where this essential medium is heading and what its potential is, focusing on email marketing and how to make sure that relevant marketing messages truly...

Alex Nam explains the findings of a Survey by CDNetworks showing the enormous potential and brand image that European organizations are losing due to bad loading times in China, and offers advice for getting the company website functioning behind the Great Firewall of China.

Email marketing is an efficient and inexpensive part of the online marketing mix. In a survey by the German Federal Association of the Digital Economy (BVDW), 84 % of all those questioned indicated that they use email for online orders (more information on this survey is available through the Focus Group E-Mail in the BVDW)....

eco offers expert advice for successful marketing emails More revenue potential for SMEs with email campaigns Simple measures for increasing reputation, ensuring legal certainty and protecting against tampering Using the tips in this guide, bulk emails actually land in the inbox of the recipient: eco – Association...

The annual Certified Senders Alliance (CSA) Summit is unique in Europe as an opportunity to meet international experts for both legal and technical topics regarding the e-mail sector. What the topics will be for this year’s summit, and what’s in store for first-time visitors is revealed by Julia Janßen-Holldiek, Manager...

36 companies sign international commitment for serious mass mailings Best practices for authentic senders and forgery-proof e-mails Recipients get, as a result, serious e-mails that they are more likely to open 36 companies involved in professional e-mail marketing have committed themselves to high standards in...

Speakers sought for four focus topics Conference, exhibition and networking on today’s and tomorrow’s security trends on 28-29 September 2017 German-language conference, but English-language papers also accepted From 28 to 29 September 2017 eco – Association of the Internet Industry and heise Medien invite...

Recipient responses feed into spam evaluation in real time, according to the Certified Senders Alliance (CSA) The reputation of the sender and the relevance of the content are of importance Spam filters increasingly check incoming emails more restrictively by means of reported reactions of recipients. “Once the...

Joint eco & CSA workshop Cologne, 10.10.2016 – The eco Competence Group Online Marketing invited guests to a joint event with the Certified Senders Alliance on 10 October 2016, to discuss the legal and technical quality standards for email marketing. The background to the event was the publication of the 6th edition...