Email is far from dead: It is an essential tool for brands and has evolved into a strong link in the customer journey, according to Christian Hanke from Edenspiekermann.

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Email has been around a long time now, but it’s still got a lot of life left in it. Marcel Becker from Oath explains how email will evolve in the future.

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The worst marketing email is one that doesn’t even make it to the recipient.  And every so often, recipients will reject your emails for no apparent reason - in the worst case you, as a sender, could even end up on a so-called blacklist. So, for online marketers, learning more about bounces, blacklists, and spam traps is essential.