The competence group Email of eco - Association of the Internet Industry is a technically oriented, closed working group. Three meetings a year are held to discuss the current problems and challenges in the operation of infrastructure for sending and receiving e-mails.
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With the EU General Data Protection Regulation (GDPR) coming into effect on 25 May, it is now more important than ever to fulfill high quality standards in email marketing. Exactly what are the new legal and technical stipulations that senders need to fulfill? This was the subject of discussion for around 140 international experts at the CSA Summit 2018 in Frankfurt.
While marketing decision-makers are working towards meeting the requirements of the GDPR before May, only 13 percent of companies in Germany see themselves as being legally on the safe side.