AI offers many exciting opportunities in the field of Marketing, but its use in practice lags behind. According to the eco study Digital Marketing Trends 2020, 22 percent of companies want to improve their marketing with the help of AI in 2020.

Working groups, meetings, round tables, workshops: Many events that can no longer take place in the real world due to the COVID-19 pandemic are being recreated online. For online collaboration to be as productive as live on site, it takes more than video telephony and chat functions. The eco expert for online work and managing director of aixvox GmbH Detlev Artelt explains the secret of successful online events.

Member of the eco Association Presidency Committee Stefanie Kemp reports on the state of trust in online services and its impact on business. Read more on dotmagazine.

Katrin Ohlmer from DOTZON explains how a city can develop and exploit a stable digital identity through a GeoTLD. Read more on dotmagazine.

eco – Association of the Internet Industry are delighted to welcome their new team member Sebastian Kluth, Technical Lead with the Certified Senders Alliance (CSA). In a brief interview, Sebastian gives us an insight into his background – and what this can contribute to the CSA.

A broad alliance from politics, industry, academia, and society advocates for a mutual and comprehensive understanding of education in the digital world. The German Society for Informatics (Gesellschaft für Informatik – GI) launched a charter to this effect on 14 August. The charter, which eco has also signed, expresses the mutual understanding of the signatories of education in a world shaped by digitalization.

Call for contributions from eco member companies and specialists on the topics of New Work and Digital Communications Read more on dotmagazine.

On 28th November in Cologne, the eco Association will present one of the Internet industry’s most prestigious awards. In seven award categories, a jury of experts comprising of representatives from industry, academia, research, and politics has selected the three most promising submissions of 2018 and nominated them for the eco://award.

On 13th September, the eco Association e-Commerce and Online Marketing Competence Groups led an expert discussion in Frankfurt on how online retailers and shops can signal their trustworthiness and reliability – with factors such as professional design and functionalities, customer ratings, and quality seals.

Media law expert Florian Daniel from DWF Germany looks at how the context of consent for advertising emails can lose relevancy and validity over time.

The power of transactional emails as direct customer communication is often overlooked by companies in favor of marketing emails. Julia Janssen-Holldiek, Director of the CSA, explores their importance and offers advice on getting them delivered.

dotmagazine interviews stakeholders from both sides of the ad blocking debate – Christian Bennefeld from eBlocker and Joerg Muehle from the publisher Heise Medien – to look at how the best interests of users can be served in online advertising.

Which social media channels do German users trust? Find out more about social media usage & marketing in Germany. Social media in Germany may not be as regularly tapped into as in other markets. Therefore, companies should know their platforms and their target audiences and, most importantly, know how to address them.

The landscape of top level domains is changing all the time. So, how do you select a TLD that is relevant to you? And what opportunities are offered by brand TLDs? How valuable is a domain name to a brand? Very, says Martin Kuechenthal, CEO of LEMARIT – companies need to establish, monitor, and protect their brand names, through domain names, in cyber space.

How exactly can companies benefit from dotBrands – and perhaps even from their own top-level domain? Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. Katrin Ohlmer from DOTZON explains.

At the annual CSA Summit, the international email marketing industry meets to exchange current insights and experiences and discuss future innovations. This year, a special venue has been hand-picked in Frankfurt. In interview, Director of the CSA Julia Janssen-Holldiek reveals how this came about and what awaits visitors...

The idea of launching a digital brand might initially seem intimidating: luckily, help is at hand in the form of good practice tips.
Companies often forget crucial steps in developing a brand in the digital environment. Marie Le Maitre from CSC explains to dotmagazine how to build a branding strategy that incorporates the potential of digital tools.

For many companies, branding in digital space is still uncharted territory. To navigate it, it helps to adopt a step-by-step approach.

Branding is about more than just using a name, displaying a logo, or quoting a slogan, as Lucie Poisson explains. It may even help you to redefine your overall strategy.

Part I of the March issue of eco’s dotmagazine has just been published, featuring specialist articles on branding, advertising, and commerce in the digital space. Branding is clearly key to a digital strategy, but getting it right involves more than simply raising awareness. This month’s issue explores new aspects of branding, such as your choice of domain names and how to protect your brand’s reputation.

The declaration of consent of email recipients is the basis for legally compliant email marketing. This will apply in particular from 25 May 2018 – on this date, the General Data Protection Regulation (GDPR) will enter into force throughout Europe. Many companies are now asking how a declaration of consent needs to be formulated in order to be GDPR-compliant – given that the new regulation ...

DomainID: A solution to password fatigue & a boost to online privacy Social media accounts are becoming common identifiers for logging on to 3rd party websites. But what happens if you want to delete your Facebook account? Vittorio Bertola from Open-Xchange introduces a new framework for open online identities. Image ©...

eco's monthly English-language in-depth magazine opens its call for contributions from eco member companies and specialists on the topics of the Digital Marketing, Mobility, and Risk Management & Insurance in the Digital World.

For the March 2018 issue focus topics will include Branding, SEO and Innovations in E-Commerce.

In the past, the B2B industry has relied on advertising based on factual information and reasoned decision-making. But experts contend that advertising will only survive if it becomes entertaining. By using storytelling in its advertising, the software industry is acting as a pioneer in the B2B sector. © relif | istockphoto.com

The email is more dynamic than ever and is an important element of the marketing mix. But some marketers unfortunately treat email marketing, privacy, and data security far too casually. This has ramifications not just for deliverability, but also for the company’s reputation. Furthermore, from May 2018, violations of...

Employees these days want to avail of videos for workplace communication just as much as they use them for entertainment in their private lives. IT departments are thus confronted with the challenge of integrating the video medium into their existing IT infrastructure. The optimal approach here is to use an Enterprise Video...

What changes are happening in the provision and consumption of TV programming, in satellite communication, and in space technology? Markus Payer, Vice President Corporate Communications & PR at the satellite operator SES, talks to dotmagazine about recent trends and forthcoming innovations.  © Andrey Suslov |...

Daily Fantasy Sports have taken the U.S. by storm, improving the sports experience for consumers, and opening up opportunities for media companies and professional leagues and teams to further optimize the experience for fans around the globe. Now their counterpart, Daily Manager Games, are taking over the world! ©...

Growing amounts of data confront many German companies with an impossible task, forcing them to squander their business potential The targeted customer approach is an underestimated competitive factor, especially for small and medium-sized enterprises Data should be used exclusively in the interests of the...

The Certified Senders Alliance (CSA) seems to be one of the best alliances for improving the quality of email delivery. It does this by maintaining a whitelist of bulk senders that help to deal with problems, such as spam or phishing. MarketingDirecto.com recently had the opportunity to learn more about the functioning...

If your company wants to enter the German market, your marketing team needs to be aware of a number of legal and cultural loopholes. Mathias Röckel explains how to avoid social blunders and letters from your competitor’s lawyers. Not too long ago, I reviewed a marketing campaign. The company, based in the US, wanted...