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.berlin, .tokyo or .vegas: How GeoTLDs Help Form Distinctive Digital Identities
© jamesteohart | istockphoto.com
Domains
dotmagazine

.berlin, .tokyo or .vegas: How GeoTLDs Help Form Distinctive Digital Identities

Katrin Ohlmer from DOTZON explains how a city can develop and exploit a stable digital identity through a GeoTLD. Read more on dotmagazine.

20.09.2019
eco Welcomes New Technical Lead with the Certified Senders Alliance
E-Mail

eco Welcomes New Technical Lead with the Certified Senders Alliance

eco – Association of the Internet Industry are delighted to welcome their new team member Sebastian Kluth, Technical Lead with the Certified Senders Alliance (CSA). In a brief interview, Sebastian gives us an insight into his background – and what this can contribute to the CSA.

19.09.2019
eco Signs German Charter for Digital Education: For a contemporary understanding of education in the connected world
eco

eco Signs German Charter for Digital Education: For a contemporary understanding of education in the connected world

A broad alliance from politics, industry, academia, and society advocates for a mutual and comprehensive understanding of education in the digital world. The German Society for Informatics (Gesellschaft für Informatik – GI) launched a charter to this effect on 14 August. The charter, which eco has also signed, expresses the mutual understanding of the signatories of education in a world shaped by digitalization.

20.08.2019
CALL FOR CONTRIBUTIONS: New Work & Digital Communications - Unleashing Creativity in Work & Life
© Peshkova | istockphoto.com
New Work
dotmagazine

CALL FOR CONTRIBUTIONS: New Work & Digital Communications - Unleashing Creativity in Work & Life

Call for contributions from eco member companies and specialists on the topics of New Work and Digital Communications Read more on dotmagazine.

07.06.2019
eco Announces the Nominees for the 17th eco://awards
© eco - Association of the Internet Industry
eco
press release

eco Announces the Nominees for the 17th eco://awards

On 28th November in Cologne, the eco Association will present one of the Internet industry’s most prestigious awards. In seven award categories, a jury of experts comprising of representatives from industry, academia, research, and politics has selected the three most promising submissions of 2018 and nominated them for the eco://award.

31.10.2018
eco Association: Promoting Trustworthiness of Online Shops
E-Commerce
press release

eco Association: Promoting Trustworthiness of Online Shops

On 13th September, the eco Association e-Commerce and Online Marketing Competence Groups led an expert discussion in Frankfurt on how online retailers and shops can signal their trustworthiness and reliability – with factors such as professional design and functionalities, customer ratings, and quality seals.

18.09.2018
The Consent Given on Occasion of the Sending of Email Advertising Expires in the Course of Time
© ilyaliren | istockphoto.com
Online Marketing
dotmagazine

The Consent Given on Occasion of the Sending of Email Advertising Expires in the Course of Time

Media law expert Florian Daniel from DWF Germany looks at how the context of consent for advertising emails can lose relevancy and validity over time.

Transactional Email: Missing in Action?
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Online Marketing
dotmagazine

Transactional Email: Missing in Action?

The power of transactional emails as direct customer communication is often overlooked by companies in favor of marketing emails. Julia Janssen-Holldiek, Director of the CSA, explores their importance and offers advice on getting them delivered.

The Pros and Cons of Ad Blocking - Finding the Balance
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Online Marketing
dotmagazine

The Pros and Cons of Ad Blocking - Finding the Balance

dotmagazine interviews stakeholders from both sides of the ad blocking debate – Christian Bennefeld from eBlocker and Joerg Muehle from the publisher Heise Medien – to look at how the best interests of users can be served in online advertising.

Doing Business in Germany: Knowing Your Social Media Channels
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Online Marketing
dotmagazine

Doing Business in Germany: Knowing Your Social Media Channels

Which social media channels do German users trust? Find out more about social media usage & marketing in Germany. Social media in Germany may not be as regularly tapped into as in other markets. Therefore, companies should know their platforms and their target audiences and, most importantly, know how to address them.

Protecting Brands Online Through Domain Names
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Online Marketing
dotmagazine

Protecting Brands Online Through Domain Names

The landscape of top level domains is changing all the time. So, how do you select a TLD that is relevant to you? And what opportunities are offered by brand TLDs? How valuable is a domain name to a brand? Very, says Martin Kuechenthal, CEO of LEMARIT – companies need to establish, monitor, and protect their brand names, through domain names, in cyber space.

What dotBrands Can Do for Companies
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Domains
dotmagazine

What dotBrands Can Do for Companies

How exactly can companies benefit from dotBrands – and perhaps even from their own top-level domain? Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. Katrin Ohlmer from DOTZON explains.

Julia Janssen-Holldiek
Online Marketing

“Email Marketing Is and Will Continue to Be Very Important for Successful Marketing”

At the annual CSA Summit, the international email marketing industry meets to exchange current insights and experiences and discuss future innovations. This year, a special venue has been hand-picked in Frankfurt. In interview, Director of the CSA Julia Janssen-Holldiek reveals how this came about and what awaits visitors...

Developing a Brand Launch in the Digital Landscape
© scanrail | istockphoto.com
Online Marketing
dotmagazine

Developing a Brand Launch in the Digital Landscape

The idea of launching a digital brand might initially seem intimidating: luckily, help is at hand in the form of good practice tips.
Companies often forget crucial steps in developing a brand in the digital environment. Marie Le Maitre from CSC explains to dotmagazine how to build a branding strategy that incorporates the potential of digital tools.

How Your Branding Enlivens Your Online Presence
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Online Marketing
dotmagazine

How Your Branding Enlivens Your Online Presence

For many companies, branding in digital space is still uncharted territory. To navigate it, it helps to adopt a step-by-step approach.

Branding is about more than just using a name, displaying a logo, or quoting a slogan, as Lucie Poisson explains. It may even help you to redefine your overall strategy.

dotmagazine – Branding & Selling Online - online now!
© Murat Göçmen | istockphoto.com
E-Commerce

dotmagazine – Branding & Selling Online - online now!

Part I of the March issue of eco’s dotmagazine has just been published, featuring specialist articles on branding, advertising, and commerce in the digital space. Branding is clearly key to a digital strategy, but getting it right involves more than simply raising awareness. This month’s issue explores new aspects of branding, such as your choice of domain names and how to protect your brand’s reputation.

CSA SUMMIT 2018 4
E-Mail
press release

CSA Summit 2018: Email Marketing Traversing the GDPR and Technical Innovations

The declaration of consent of email recipients is the basis for legally compliant email marketing. This will apply in particular from 25 May 2018 – on this date, the General Data Protection Regulation (GDPR) will enter into force throughout Europe. Many companies are now asking how a declaration of consent needs to be formulated in order to be GDPR-compliant – given that the new regulation ...

07.03.2018
© FotoCuisinette | istockphoto.com
Domains

Building Easy and Open Online Identities with DomainID

DomainID: A solution to password fatigue & a boost to online privacy Social media accounts are becoming common identifiers for logging on to 3rd party websites. But what happens if you want to delete your Facebook account? Vittorio Bertola from Open-Xchange introduces a new framework for open online identities. Image ©...

dotmagazine
© eco - Verband der Internetwirtschaft e. V.
E-Commerce

dotmagazine: Call for Contributions - March 2018

eco's monthly English-language in-depth magazine opens its call for contributions from eco member companies and specialists on the topics of the Digital Marketing, Mobility, and Risk Management & Insurance in the Digital World.

For the March 2018 issue focus topics will include Branding, SEO and Innovations in E-Commerce.

Storytelling in Advertising: How the Software Industry Entertains
© relif | istockphoto.com
Online Marketing

Storytelling in Advertising: How the Software Industry Entertains

In the past, the B2B industry has relied on advertising based on factual information and reasoned decision-making. But experts contend that advertising will only survive if it becomes entertaining. By using storytelling in its advertising, the software industry is acting as a pioneer in the B2B sector. © relif | istockphoto.com

CSA SUMMIT 2018 4
E-Mail

Ten Tips for Senders of Advertising Emails – CSA Certification Increases Deliverability

The email is more dynamic than ever and is an important element of the marketing mix. But some marketers unfortunately treat email marketing, privacy, and data security far too casually. This has ramifications not just for deliverability, but also for the company’s reputation. Furthermore, from May 2018, violations of...

How the Video Medium can be Efficiently Integrated into Existing IT
© SoberP | istockphoto.com
New Work

How the Video Medium can be Efficiently Integrated into Existing IT

Employees these days want to avail of videos for workplace communication just as much as they use them for entertainment in their private lives. IT departments are thus confronted with the challenge of integrating the video medium into their existing IT infrastructure. The optimal approach here is to use an Enterprise Video...

The Space Tech Revolution & Global Entertainment Networks
© Andrey Suslov | istockphoto.com
Networks

The Space Tech Revolution & Global Entertainment Networks

What changes are happening in the provision and consumption of TV programming, in satellite communication, and in space technology? Markus Payer, Vice President Corporate Communications & PR at the satellite operator SES, talks to dotmagazine about recent trends and forthcoming innovations.  © Andrey Suslov |...

How Daily Manager Games are Changing Sports Consumption
© tonioyumui | istockphoto.com
Networks

How Daily Manager Games are Changing Sports Consumption

Daily Fantasy Sports have taken the U.S. by storm, improving the sports experience for consumers, and opening up opportunities for media companies and professional leagues and teams to further optimize the experience for fans around the globe. Now their counterpart, Daily Manager Games, are taking over the world! ©...

Predictive Targeting Increases Competitiveness
Online Marketing
press release

Predictive Targeting Increases Competitiveness

Growing amounts of data confront many German companies with an impossible task, forcing them to squander their business potential The targeted customer approach is an underestimated competitive factor, especially for small and medium-sized enterprises Data should be used exclusively in the interests of the...

Julia Janssen-Holldiek
Online Marketing

Julia Janssen-Holldiek, Head of the Certified Senders Alliance (CSA): “Email is not dead, nor will it die. It's a borderless format.”

The Certified Senders Alliance (CSA) seems to be one of the best alliances for improving the quality of email delivery. It does this by maintaining a whitelist of bulk senders that help to deal with problems, such as spam or phishing. MarketingDirecto.com recently had the opportunity to learn more about the functioning...

Doing Business in Germany: Why Is It Better To Not Keep Your Fingers Crossed?
© Catalin205 | istockphoto.com
Online Marketing

Doing Business in Germany: Why Is It Better To Not Keep Your Fingers...

If your company wants to enter the German market, your marketing team needs to be aware of a number of legal and cultural loopholes. Mathias Röckel explains how to avoid social blunders and letters from your competitor’s lawyers. Not too long ago, I reviewed a marketing campaign. The company, based in the US, wanted...

Integrated Data Analytics for Email
© scanrail | istockphoto.com
E-Mail

Integrated Data Analytics for Email

Paul Midgen from 250ok (250ok.com) talks to eco’s Rosa Hafezi about recent breakthroughs in email data consolidation, and bringing together the missing pieces of the email marketing puzzle. © scanrail | istockphoto.com

Why Email Is Like Schrödinger’s Cat And How This Doesn’t Have To Be A Problem
© EEI_Tony | istockphoto.com
E-Mail

Why Email Is Like Schrödinger’s Cat And How This Doesn’t Have...

Email is a lot like Schrödinger’s cat. Both are dead and alive at the same time. However, there is one difference: what we find difficult to believe in the case of the cat, we hardly stop to think about in the case of email. Mathias Röckel explores the past, present and future of email. If you are looking for proof...

The Most Important Click for Your Brand
© keport | istockphoto.com
Online Marketing

The Most Important Click for Your Brand

Subscribers of legitimate mailings often fail to unsubscribe when their interests change, and instead mark further mailings from this sender as spam. This negatively influences sender reputation and further mailings from that brand and ESP. How can this situation be improved? Christian Schäfer Lorenz and Sven Krohlas from...

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