Logistics is the bottleneck in e-commerce: Eight out of ten online shoppers (85 percent) would like to see a delivery time before the last click when making a purchase. If this information is missing, one in three (32 percent) discontinue their purchase. A trend that is actually intensifying for frequent customers: 44 percent will not snap up an offer on the web if it remains unclear when products will arrive.

For the majority of the companies, what is currently most relevant is a strategy that strengthens their own value creation in the long term.