The power of transactional emails as direct customer communication is often overlooked by companies in favor of marketing emails. Julia Janssen-Holldiek, Director of the CSA, explores their importance and offers advice on getting them delivered.

dotmagazine interviews stakeholders from both sides of the ad blocking debate – Christian Bennefeld from eBlocker and Joerg Muehle from the publisher Heise Medien – to look at how the best interests of users can be served in online advertising.

Which social media channels do German users trust? Find out more about social media usage & marketing in Germany. Social media in Germany may not be as regularly tapped into as in other markets. Therefore, companies should know their platforms and their target audiences and, most importantly, know how to address them.