eco Takes Stock on the Digital Agenda: On the Right Track – Next Federal Government will need to Do More

  • Barometer Network Policy: Majority of the Digital Agenda implemented, many goals not yet achieved

  • Network Policy Forum on 5 September takes a look at Digital Agenda 2017-2021

  • New Online Tool: Wahl/Digital Check 2017

The German federal government has, in conjunction with their Digital Agenda 2014-2017, made clear progress in the last few years in all areas of action in Internet policy, but at the same time, there are many areas whether there is still need for action. Above all, the Internet policy goals for the coming legislative term must be formulated considerably more ambitiously. This is the finding of eco – Association of the Internet Industry in its stock-taking of the three years of the federal government’s Digital Agenda 2014-2017. Continue reading

CSA: Increase Email Campaign Success and Avoid Legal Risks

  • CSA at the dmexco in Cologne with expert presentation on email marketing

  • CSA experts at the CSA booth offer tips on how senders can avoid legal infringements, damage to reputation and fines running into the millions

The Certified Senders Alliance (CSA) supports trustworthy customer communication by email, by helping companies to keep the legal foundations and technical quality standards in mind. The CSA is also offering Best Practices for sending commercial e-mails in conjunction with the Cologne digital fair dmexco on 13 -14 September. Under the banner of “An Express and Safe Trip to Inboxland,” Lawyer Rosa Hafezi and Engineering Manager Alexander Zeh show measures that companies can use to increase the success of campaigns and avoid legal consequences and fines. Continue reading

Email Marketing Without Breaking the Law: Consent, Honesty and Transparency are Key

Massive fines are looming for email marketers that disrespect EU data protection law. Rosa Hafezi, Attorney at eco’s Certified Senders Alliance, explains how senders of email marketing can avoid the traps and keep their bank balance and reputation in good order.

With the EU General Data Protection Regulation (GDPR) (for more on the GDPR, see the interview with Dr. Katharina Küchler) coming into force in 2018, now is the time for email marketers to take stock and look critically at their email design, content and processes. These aspects always have been important and always will be, but with the GDPR the fines for infringements will skyrocket. In the past, some companies have not taken much notice of data protection laws, because they felt they could disregard a fine of a few thousand Euros. But they are more likely to care when sanctions go into the millions.

Read more on dotmagazine

Emailing – The Good Guys, The Bad Guys and Dysfunctional Relationships

Finding the balance between the desire to get your marketing message out and your need to keep your target customers happy can be difficult. Being one of the good guys is important in overcoming the somewhat dysfunctional relationship between email and marketing, according to Vittorio Bertola from Open-Xchange. Vittorio spoke to dotmagazine on the value of open source, the upcoming changes to EU data protection law, and how not to alienate your customers.

Listen to or read the interview on dotmagazine

Meet the Open-Xchange and eco teams at the OX Summit in Brussels in October

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