With an online event on 8 March 2021, Salesforce and eco #LiT – Ladies in Tech celebrated International Women’s Day and the 1st anniversary of Salesforce’s “Bring Women Back to Work” programme. In advance of the event, we spoke with Petra Jenner of Salesforce about career opportunities for women in the tech industry and what tech companies can do to attract and retain more women.

A good portion of interested participants, cherry-picked speakers, and two pinches of networking – that's all you need for the perfect online event. The right software also determines its success. In 2020, we as the eco Association digitalised around 100 events with a wide variety of online tools. Christiane Skiba, eco Branch Manager in Cologne and Head of Marketing, takes stock and gives valuable tips for the coming year.