The CSA Digital Email Summit 2021 will once again gather the best minds in the industry online. Year after year, the CSA welcomes advertisers and email and Internet service providers to the CSA Email Summit. For the second year in a row, the internationally renowned, English-language event will take place as an online-only event.

Global leaders in the email industry came together in autumn 2020 for the CSA Digital Email Summit. Under the motto “Bridging the Gap – Reality vs. Expectations”, around 600 participants discussed the latest technologies and trends for sending commercial emails. Here is a summary of the Summit with links to the event reports.

The Importance of Consent to and (Not) Advertising in Marketing Emails: The second in the series of webinars and workshops offered as part of the 2020 CSA Digital Email Summit took place online on 7 September 2020. Alexandra Koch-Skiba and Sebastian Fitting of the eco Complaints Office, and the CSA’s Astrid Braken took the attendees through legal issues related to permission and advertising in the context of email marketing. Read a quick write-up of the webinar here.

The Importance of Documenting Consent for Commercial Emails: The first of the series of webinars and workshops offered as part of the 2020 CSA Digital Email Summit took place online on 30 August 2020. The staff of the Complaints Office, Alexandra Koch-Skiba, Peter-Paul Urlaub and Sebastian Fitting took the attendees through legal issues related to the documentation of consent to use email addresses in email marketing. Read a quick write-up of the webinar here.

Early this autumn, the CSA Digital Email Summit will virtually bring together the world’s top minds in the email industry. Commencing on 31 August 2020, the Certified Senders Alliance (CSA) will host numerous presentations and workshops. The CSA expects hundreds of experts to attend the series of events, enabling them to participate in an online exchange about the latest technologies and trends for sending commercial emails.

Julia Janssen-Holldiek, Director of the CSA, clarifies what companies now have to consider when communicating by email with their customers. Read more on dotmagazine.

Rafael Laguna, CEO of Open-Xchange, speaks to Julia Janssen-Holldiek from the CSA about innovation, open source systems, and Hotel California.

Marty Krátký-Katz, Member of the Acceptable Ads Committee, on balancing the needs of users and publishers through responsible advertising. Read more on dotmagazine.

Stephan Hradek from the CSA provides the basics on the BIMI standard for displaying logos in email marketing, underlining that BIMI is not just about colorful logos, but also the trust mechanism behind them. Read more on dotmagazine.

A good reputation, relevant content, and consistent list hygiene are the basis of email marketing success, advises Julia Janssen-Holldiek, Director of the CSA. Read more on dotmagazine.