- 62.4 per cent of Germans check their emails several times a day, 26.8 per cent once a day
- 65.5 per cent of Germans receive up to 10 newsletters a day
- Preparations underway for email anniversary year 2024: 40 years of email and 20 years of CSA
With the advent of the Internet, email began its triumphant advance as a means of communication. A representative survey conducted by the opinion research institute Civey on behalf of eco – Association of the Internet Industry shows that email is still very important tool to many people. The study revealed that, 62.4 per cent of Germans check their personal email inbox several times a day, while 26.8 per cent check their email once a day. In total, 89.2 per of the respondents check their emails at least once a day, while a minority, constituting 5.3 per cent, check their inbox at least several times a week.
“Email remains a preferred communication channel, with all the other services available,” says Julia Janßen-Holldiek, Director of the Certified Senders Alliance (CSA). She emphasises that “the success of email results from a functioning email ecosystem in which even competitors communicate and cooperate with each other when it comes to relevant success factors and security issues.” The CSA’s goal is to improve the quality of the medium email as a neutral organisation and thus strengthen email as a communication channel. Accordingly, the CSA has set itself the task of establishing technical, legal and reputational quality standards and constantly updating them in line with market requirements.
Two out of three Germans subscribe to up to 10 newsletters a day
Email also continues to be highly significant as a communication channel for companies: 65.5 per cent of people receive up to 10 personally subscribed email newsletters every day, while 9.8 per cent receive more than 11 newsletters daily. Furtheremore, only 16.2 per cent of people in Germany do not want any subscribed email newsletters.
“Those who meet the high legal and technical quality standards suggested by the CSA when sending commercial emails prevent the loss of sales” says Janßen-Holldiek. The CSA certifies sending companies that meet correspondingly high requirements and also know the preferences of their recipients. “Those who orientate themselves to the wishes of the recipients are sustainably safeguarding themselves against reputational problems and are still sending relevant mailings that will be received tomorrow.”
CSA Summit to mark anniversary year 2024
In 2024, email celebrates its 40th birthday in Germany. On 3 August 1984, the first German direct mail landed in the mailbox of the Chair of the Board of eco – Association of the Internet Industry and Internet pioneer Professor Michael Rotert. On this day, he received a welcome to CSNET, a forerunner of the Internet, and along with confirmation of the flawless functionality of his mail server. The message read 2Michael, this is your official welcome to CSNET. We are glad to have you aboard.” The CSA itself celebrates its 20th anniversary in 2024 and invites you to the CSA Email Summit 2024, scheduled from 22 to 24 April.