While email is still very much alive and kicking, spam and phishing mails continue to annoy recipients and damage the reputation of email as a medium. This is where self-regulation comes into play. How this can work will be a focal topic of the Certified Senders Alliance's email expert gathering at the CSA Summit in Cologne.
The worst marketing email is one that doesn’t even make it to the recipient. And every so often, recipients will reject your emails for no apparent reason - in the worst case you, as a sender, could even end up on a so-called blacklist. So, for online marketers, learning more about bounces, blacklists, and spam traps is essential.
With the EU General Data Protection Regulation (GDPR) coming into effect on 25 May, it is now more important than ever to fulfill high quality standards in email marketing. Exactly what are the new legal and technical stipulations that senders need to fulfill? This was the subject of discussion for around 140 international experts at the CSA Summit 2018 in Frankfurt.