The worst marketing email is one that doesn’t even make it to the recipient. And every so often, recipients will reject your emails for no apparent reason - in the worst case you, as a sender, could even end up on a so-called blacklist. So, for online marketers, learning more about bounces, blacklists, and spam traps is essential.
With the EU General Data Protection Regulation (GDPR) coming into effect on 25 May, it is now more important than ever to fulfill high quality standards in email marketing. Exactly what are the new legal and technical stipulations that senders need to fulfill? This was the subject of discussion for around 140 international experts at the CSA Summit 2018 in Frankfurt.
While marketing decision-makers are working towards meeting the requirements of the GDPR before May, only 13 percent of companies in Germany see themselves as being legally on the safe side.