Blockchain technology will have a decisive impact on the future of the mega-trend digitalization: this was a key message of the Blockchain Masters 2018 in Hamburg. Blockchain is regarded as offering massive potential for supporting transparent supply chains and public administration.

70 per cent of German companies would like public authorities to offer the option of exchanging data via blockchain: That is the main finding of a survey undertaken amongst companies by eco and YouGov. Effectively, the business sector in Germany are looking to administrative authorities to act as blockchain pioneers.

The discussion around electronic invoicing has picked up considerable momentum in recent weeks. The eco Association calls for stronger upskilling of users, a greater tailoring to practical user needs, and a certification of the quality of systems.

A multitude of new business concepts are emerging in the retail sector based on the growth in connection into the Internet of Things eco study recommends cross-segmental cooperation with other providers Development concepts aimed at making cities more efficient, progressive, and sustainable: this is what the term...

The declaration of consent of email recipients is the basis for legally compliant email marketing. This will apply in particular from 25 May 2018 – on this date, the General Data Protection Regulation (GDPR) will enter into force throughout Europe. Many companies are now asking how a declaration of consent needs to be formulated in order to be GDPR-compliant – given that the new regulation ...

Technical platforms based on blockchain will in particular support business applications and intermediary wants to create trust and process transactions. “New platforms are solving current problems in the areas of performance and scalability. So they will be able to take on more and more tasks in day-to-day business,” according to Prof. Dr. Wolfgang Prinz, Vice Chair of the Fraunhofer Institute for Applied Information Technology FIT in Sankt Augustin.

Growing amounts of data confront many German companies with an impossible task, forcing them to squander their business potential The targeted customer approach is an underestimated competitive factor, especially for small and medium-sized enterprises Data should be used exclusively in the interests of the...

Blockchain can automate essential processes of public administrations in a manner which is tamper-proof eco Association calls for an innovation-friendly climate for testing blockchain solutions amongst authorities and administrations It enables publicly transparent, tamper-proof, and failsafe transactions: Blockchain...

Blockchain technology could enable direct transactions between energy provider and consumer in the future Blockchain business models facilitate decentralized energy supply and fosters the energy transition Legal barriers along the path to the blockchain-based energy market Will the electricity market of the future...

CSA at the dmexco in Cologne with expert presentation on email marketing CSA experts at the CSA booth offer tips on how senders can avoid legal infringements, damage to reputation and fines running into the millions The Certified Senders Alliance (CSA) supports trustworthy customer communication by email, by helping...

eco Association welcomes Ministry of the Interior’s draft legislation Finally investment security for digital transformation in companies A breakthrough in Berlin for electronic invoices: The public sector wants to create the possibility and the obligation to submit electronic invoices to public contracting bodies...

Blockchains have become known as the backbone of bitcoin and other digital currencies. However, their decentralized data structure offers an abundance of other possibilities for application. What these are, and why they are especially interesting from small and medium-sized companies, Stephan Zimprich, Leader of the eco...

Blockchain is beginning to become established – this is the view of 44 percent of SMEs in Germany, according to a YouGov survey Nine percent of companies surveyed are planning specific use of blockchain Blockchain is becoming established for specific use cases and sectors – this is the view of 44 percent of representatives...

eco offers expert advice for successful marketing emails More revenue potential for SMEs with email campaigns Simple measures for increasing reputation, ensuring legal certainty and protecting against tampering Using the tips in this guide, bulk emails actually land in the inbox of the recipient: eco – Association...

36 companies sign international commitment for serious mass mailings Best practices for authentic senders and forgery-proof e-mails Recipients get, as a result, serious e-mails that they are more likely to open 36 companies involved in professional e-mail marketing have committed themselves to high standards in...

Speakers sought for four focus topics Conference, exhibition and networking on today’s and tomorrow’s security trends on 28-29 September 2017 German-language conference, but English-language papers also accepted From 28 to 29 September 2017 eco – Association of the Internet Industry and heise Medien invite...

34 percent of SMEs have heard of the blockchain A third of those responsible expect fundamental changes within 10 years The blockchain will fundamentally change the German economy within the next 10 years. This is what 32 percent of managers in German SMEs believe, according to a current YouGov survey. Just 34 percent...

Recipient responses feed into spam evaluation in real time, according to the Certified Senders Alliance (CSA) The reputation of the sender and the relevance of the content are of importance Spam filters increasingly check incoming emails more restrictively by means of reported reactions of recipients. “Once the...