With the advent of the Internet, email began its triumphant advance as a means of communication. A representative survey conducted by the opinion research institute Civey on behalf of eco – Association of the Internet Industry shows that email is still very important tool to many people.

Florian Vierke (mapp), Marius Bauer (Salesforce) and Mathias Ullrich (Adobe) have released the new edition of “Best Practices for Email Marketing” by the eco’s E-Mail Competence Group. The guide explains how to set up your email marketing with simple measures so that the emails really reach the recipient.

The CSA (Certified Senders Alliance) has published the 7th edition of its “Directive for Permissible Email Marketing”. Now online, it offers up-to-date knowledge and practical tips on implementing legal rules for sending commercial emails – in Germany and internationally.

In the last few years, the focus of the CG was more on technical topics and strongly on the view of the receiver or ISP side. This year, we addressed the concerns of the senders.

Selecting a DNSBL - eco Competence Group E-Mail Abstract   The Competence Group (CG) E-Mail of the eco Association provides advice for mail server administrators on selecting suitable blocklists. CG E-Mail prefers to use terms that are as neutral as possible, as we consider the former use of blacklists vs whitelists...

The CSA Digital Email Summit 2021 will once again gather the best minds in the industry online. Year after year, the CSA welcomes advertisers and email and Internet service providers to the CSA Email Summit. For the second year in a row, the internationally renowned, English-language event will take place as an online-only event.

Global leaders in the email industry came together in autumn 2020 for the CSA Digital Email Summit. Under the motto “Bridging the Gap – Reality vs. Expectations”, around 600 participants discussed the latest technologies and trends for sending commercial emails. Here is a summary of the Summit with links to the event reports.

The Importance of Consent to and (Not) Advertising in Marketing Emails: The second in the series of webinars and workshops offered as part of the 2020 CSA Digital Email Summit took place online on 7 September 2020. Alexandra Koch-Skiba and Sebastian Fitting of the eco Complaints Office, and the CSA’s Astrid Braken took the attendees through legal issues related to permission and advertising in the context of email marketing. Read a quick write-up of the webinar here.

The Importance of Documenting Consent for Commercial Emails: The first of the series of webinars and workshops offered as part of the 2020 CSA Digital Email Summit took place online on 30 August 2020. The staff of the Complaints Office, Alexandra Koch-Skiba, Peter-Paul Urlaub and Sebastian Fitting took the attendees through legal issues related to the documentation of consent to use email addresses in email marketing. Read a quick write-up of the webinar here.

Early this autumn, the CSA Digital Email Summit will virtually bring together the world’s top minds in the email industry. Commencing on 31 August 2020, the Certified Senders Alliance (CSA) will host numerous presentations and workshops. The CSA expects hundreds of experts to attend the series of events, enabling them to participate in an online exchange about the latest technologies and trends for sending commercial emails.