In this issue, dotmagazine looks at how the world has changed in recent decades, how the Corona crisis has turned our world upside-down, further changes that are still needed to make society and business more equitable, and how digital infrastructure is supporting us in mastering the challenges of this transformation.
eco – Association of the Internet Industry are delighted to welcome their new team member Sebastian Kluth, Technical Lead with the Certified Senders Alliance (CSA). In a brief interview, Sebastian gives us an insight into his background – and what this can contribute to the CSA.
Those who have already bought groceries over the Internet are generally happy and want to order again online, with online grocery-shopping proving particularly popular amongst households with children. Room for improvement exists in the areas of sustainable and organic products.
On 13th September, the eco Association e-Commerce and Online Marketing Competence Groups led an expert discussion in Frankfurt on how online retailers and shops can signal their trustworthiness and reliability – with factors such as professional design and functionalities, customer ratings, and quality seals.
The worst marketing email is one that doesn’t even make it to the recipient. And every so often, recipients will reject your emails for no apparent reason - in the worst case you, as a sender, could even end up on a so-called blacklist. So, for online marketers, learning more about bounces, blacklists, and spam traps is essential.
The Internet as a retail path for goods of all kinds is growing strongly, but at the same time, returns present online retailers with challenges. A new study, however, has found that consumers are only making moderate use of their right to return articles and that returned articles are almost all resold.
The discussion around electronic invoicing has picked up considerable momentum in recent weeks. The eco Association calls for stronger upskilling of users, a greater tailoring to practical user needs, and a certification of the quality of systems.
A multitude of new business concepts are emerging in the retail sector based on the growth in connection into the Internet of Things eco study recommends cross-segmental cooperation with other providers Development concepts aimed at making cities more efficient, progressive, and sustainable: this is what the term...
How exactly can companies benefit from dotBrands – and perhaps even from their own top-level domain? Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. Katrin Ohlmer from DOTZON explains.
The idea of launching a digital brand might initially seem intimidating: luckily, help is at hand in the form of good practice tips.
Companies often forget crucial steps in developing a brand in the digital environment. Marie Le Maitre from CSC explains to dotmagazine how to build a branding strategy that incorporates the potential of digital tools.
For many companies, branding in digital space is still uncharted territory. To navigate it, it helps to adopt a step-by-step approach.
Branding is about more than just using a name, displaying a logo, or quoting a slogan, as Lucie Poisson explains. It may even help you to redefine your overall strategy.
Part I of the March issue of eco’s dotmagazine has just been published, featuring specialist articles on branding, advertising, and commerce in the digital space. Branding is clearly key to a digital strategy, but getting it right involves more than simply raising awareness. This month’s issue explores new aspects of branding, such as your choice of domain names and how to protect your brand’s reputation.
The turn of the year has also seen a new development at eco, where a new interdisciplinary division for the area of "Digital Business Models" has been established. Management responsibility is vested in Andreas Weiss, who has led EuroCloud Deutschland_eco as Director for eight years. With this development, the largest association...
Even in the digital world, the borders of the EU countries can still very often make their presence felt. The EU, however, is trying its best to dismantle these border blockades, including when it comes to online shopping. Online retailers will have to adapt to new rules in the future given that, on Tuesday, 6 February,...
eco's monthly English-language in-depth magazine opens its call for contributions from eco member companies and specialists on the topics of the Digital Marketing, Mobility, and Risk Management & Insurance in the Digital World.
For the March 2018 issue focus topics will include Branding, SEO and Innovations in E-Commerce.
How many online gamers do you need to fill a network? What occurs when a dozen million gamers play simultaneously? And how do the challenges of gaming infrastructure mirror those of e-commerce platforms? dotmagazine interview with Emile Schouwstra, Chief Commercial Officer at i3D.net, on latency in a global gaming environment. Image: ©...
In the past, the B2B industry has relied on advertising based on factual information and reasoned decision-making. But experts contend that advertising will only survive if it becomes entertaining. By using storytelling in its advertising, the software industry is acting as a pioneer in the B2B sector. © relif | istockphoto.com