How exactly can companies benefit from dotBrands – and perhaps even from their own top-level domain? Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. Katrin Ohlmer from DOTZON explains.

The idea of launching a digital brand might initially seem intimidating: luckily, help is at hand in the form of good practice tips.
Companies often forget crucial steps in developing a brand in the digital environment. Marie Le Maitre from CSC explains to dotmagazine how to build a branding strategy that incorporates the potential of digital tools.

For many companies, branding in digital space is still uncharted territory. To navigate it, it helps to adopt a step-by-step approach.

Branding is about more than just using a name, displaying a logo, or quoting a slogan, as Lucie Poisson explains. It may even help you to redefine your overall strategy.