The power of transactional emails as direct customer communication is often overlooked by companies in favor of marketing emails. Julia Janssen-Holldiek, Director of the CSA, explores their importance and offers advice on getting them delivered.

The declaration of consent of email recipients is the basis for legally compliant email marketing. This will apply in particular from 25 May 2018 – on this date, the General Data Protection Regulation (GDPR) will enter into force throughout Europe. Many companies are now asking how a declaration of consent needs to be formulated in order to be GDPR-compliant – given that the new regulation ...

The email is more dynamic than ever and is an important element of the marketing mix. But some marketers unfortunately treat email marketing, privacy, and data security far too casually. This has ramifications not just for deliverability, but also for the company’s reputation. Furthermore, from May 2018, violations of...

The Certified Senders Alliance (CSA) seems to be one of the best alliances for improving the quality of email delivery. It does this by maintaining a whitelist of bulk senders that help to deal with problems, such as spam or phishing. MarketingDirecto.com recently had the opportunity to learn more about the functioning...

Paul Midgen from 250ok (250ok.com) talks to eco’s Rosa Hafezi about recent breakthroughs in email data consolidation, and bringing together the missing pieces of the email marketing puzzle. © scanrail | istockphoto.com

Email is a lot like Schrödinger’s cat. Both are dead and alive at the same time. However, there is one difference: what we find difficult to believe in the case of the cat, we hardly stop to think about in the case of email. Mathias Röckel explores the past, present and future of email. If you are looking for proof...

In 2011, the ‘Registered Mailing’ service ‘Aangetekend Mailen’ was launched with the intention of replacing the physical mailing process in small and large organizations with digital processes. Continuity and security are critical factors here, as are reliable partners that help ensure the highest quality service....

Subscribers of legitimate mailings often fail to unsubscribe when their interests change, and instead mark further mailings from this sender as spam. This negatively influences sender reputation and further mailings from that brand and ESP. How can this situation be improved? Christian Schäfer Lorenz and Sven Krohlas from...

For many marketers, deliverability is either ‘something my email service provider takes care of’ or just a cost center. But in reality deliverability is revenue. Mathias Ullrich from Optivo explains why that is, and offers advice on email best practices. Email Marketing is an awesome part of the online marketing mix....

During the 2017 CSA Summit in Cologne, Oath’s Marcel Becker talked to eco’s Rosa Hafezi about what good senders can do to stand out in a sea of spammers, and how the email community needs to work together to beat the bad guys. © frankpeters | istockphoto.com