The landscape of top level domains is changing all the time. So, how do you select a TLD that is relevant to you? And what opportunities are offered by brand TLDs? How valuable is a domain name to a brand? Very, says Martin Kuechenthal, CEO of LEMARIT – companies need to establish, monitor, and protect their brand names, through domain names, in cyber space.

How exactly can companies benefit from dotBrands – and perhaps even from their own top-level domain? Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. Katrin Ohlmer from DOTZON explains.

At the annual CSA Summit, the international email marketing industry meets to exchange current insights and experiences and discuss future innovations. This year, a special venue has been hand-picked in Frankfurt. In interview, Director of the CSA Julia Janssen-Holldiek reveals how this came about and what awaits visitors...

The idea of launching a digital brand might initially seem intimidating: luckily, help is at hand in the form of good practice tips.
Companies often forget crucial steps in developing a brand in the digital environment. Marie Le Maitre from CSC explains to dotmagazine how to build a branding strategy that incorporates the potential of digital tools.

For many companies, branding in digital space is still uncharted territory. To navigate it, it helps to adopt a step-by-step approach.

Branding is about more than just using a name, displaying a logo, or quoting a slogan, as Lucie Poisson explains. It may even help you to redefine your overall strategy.

Part I of the March issue of eco’s dotmagazine has just been published, featuring specialist articles on branding, advertising, and commerce in the digital space. Branding is clearly key to a digital strategy, but getting it right involves more than simply raising awareness. This month’s issue explores new aspects of branding, such as your choice of domain names and how to protect your brand’s reputation.

Digital infrastructure, like data centers, networks, and the domain name system, is the unseen enabler of modern digital life and business. A look at how the eco Association is working to raise digital infrastructure to center stage in 2018.

The turn of the year has also seen a new development at eco, where a new interdisciplinary division for the area of "Digital Business Models" has been established. Management responsibility is vested in Andreas Weiss, who has led EuroCloud Deutschland_eco as Director for eight years. With this development, the largest association...

Even in the digital world, the borders of the EU countries can still very often make their presence felt. The EU, however, is trying its best to dismantle these border blockades, including when it comes to online shopping. Online retailers will have to adapt to new rules in the future given that, on Tuesday, 6 February,...

DomainID: A solution to password fatigue & a boost to online privacy Social media accounts are becoming common identifiers for logging on to 3rd party websites. But what happens if you want to delete your Facebook account? Vittorio Bertola from Open-Xchange introduces a new framework for open online identities. Image ©...

Personally Identifiable Information, Blockchain, and Privacy: How anonymous is anonymized data? Data processing on a blockchain is widely perceived to be completely anonymous and therefore “immune” to data protection laws – which are applicable only for processing of personal data.Lawyers Natalie Eichler and Thorsten Jansen demonstrate some current and future applications of blockchain technology ...

Image Zapp2Photo | iStockPhoto.com

How does a blockchain actually work? Stephan Zimprich, Leader of the Competence Group Blockchain in eco – Association of the Internet Industry, explains the key concepts and terms behind blockchain technology.

eco's monthly English-language in-depth magazine opens its call for contributions from eco member companies and specialists on the topics of the Digital Marketing, Mobility, and Risk Management & Insurance in the Digital World.

For the March 2018 issue focus topics will include Branding, SEO and Innovations in E-Commerce.

How many online gamers do you need to fill a network? What occurs when a dozen million gamers play simultaneously? And how do the challenges of gaming infrastructure mirror those of e-commerce platforms? dotmagazine interview with Emile Schouwstra, Chief Commercial Officer at i3D.net, on latency in a global gaming environment. Image: ©...

In the past, the B2B industry has relied on advertising based on factual information and reasoned decision-making. But experts contend that advertising will only survive if it becomes entertaining. By using storytelling in its advertising, the software industry is acting as a pioneer in the B2B sector. © relif | istockphoto.com

The email is more dynamic than ever and is an important element of the marketing mix. But some marketers unfortunately treat email marketing, privacy, and data security far too casually. This has ramifications not just for deliverability, but also for the company’s reputation. Furthermore, from May 2018, violations of...

Employees these days want to avail of videos for workplace communication just as much as they use them for entertainment in their private lives. IT departments are thus confronted with the challenge of integrating the video medium into their existing IT infrastructure. The optimal approach here is to use an Enterprise Video...

What changes are happening in the provision and consumption of TV programming, in satellite communication, and in space technology? Markus Payer, Vice President Corporate Communications & PR at the satellite operator SES, talks to dotmagazine about recent trends and forthcoming innovations.  © Andrey Suslov |...

Daily Fantasy Sports have taken the U.S. by storm, improving the sports experience for consumers, and opening up opportunities for media companies and professional leagues and teams to further optimize the experience for fans around the globe. Now their counterpart, Daily Manager Games, are taking over the world! ©...

joining the dots in the Internet industry... This month, dotmagazine looks at the innovations of digital entertainment & AI, exploring how our free time is changing, the significance for global networks, and how business processes are being radically altered.

The technology behind the cryptocurrency blockchain is the subject of numerous myths, which will be addressed at the Blockchain PreMasters event on 12 December 2017 in Cologne. Lars Steffen, Business Development and Member Services, is the contact person for this topic at eco- Association of the Internet industry. In the...

Markus Schaffrin from the eco Association on the results of the eco Association studies into the German smart city and smart home markets, and opportunities for companies in the areas of smart city and smart home. © chombosan | istockphoto.com

Blockchain technology is becoming a hot topic for a growing number of industries. Following in the footsteps of the financial sector, industry and public administration are also discovering the opportunities it offers. Stephan Zimprich, Leader of the eco Competence Group Blockchain, describes in an interview where the first...

As more and more of our business processes become digital, companies are continually facing the challenge of ensuring not only the security of their systems and secrets, but also confirming the validity and veracity of external documents like contracts, invoices and payment advice. Blockchain can help to face these challenges,...

The Certified Senders Alliance (CSA) seems to be one of the best alliances for improving the quality of email delivery. It does this by maintaining a whitelist of bulk senders that help to deal with problems, such as spam or phishing. MarketingDirecto.com recently had the opportunity to learn more about the functioning...

Thomas Rickert, Lawyer and Director of Names & Numbers at eco, talks about international network policy, creating dialog with the many stakeholders, and market competition. © Stepan Popov | istockphoto.com

Blockchain Masters 2018 – the Internet industry’s business and innovation conference on the blockchain trends of today and tomorrow On 15 February 2018, eco – Association of the Internet Industry and Heise Medien are organizing the Blockchain Masters 2018 in Hamburg. Blockchain experts, IT specialists and business...

joining the dots in the Internet industry... “Interplay”, the September 2017 issue of dotmagazine, explores a wide range of Internet industry topics, from the burning issue of how national law is extending past its borders and encroaching on global cyberspace, to blockchain, the evolution of interconnection, and the...

If your company wants to enter the German market, your marketing team needs to be aware of a number of legal and cultural loopholes. Mathias Röckel explains how to avoid social blunders and letters from your competitor’s lawyers. Not too long ago, I reviewed a marketing campaign. The company, based in the US, wanted...

Paul Midgen from 250ok (250ok.com) talks to eco’s Rosa Hafezi about recent breakthroughs in email data consolidation, and bringing together the missing pieces of the email marketing puzzle. © scanrail | istockphoto.com