Email is a lot like Schrödinger’s cat. Both are dead and alive at the same time. However, there is one difference: what we find difficult to believe in the case of the cat, we hardly stop to think about in the case of email. Mathias Röckel explores the past, present and future of email. If you are looking for proof...

Subscribers of legitimate mailings often fail to unsubscribe when their interests change, and instead mark further mailings from this sender as spam. This negatively influences sender reputation and further mailings from that brand and ESP. How can this situation be improved? Christian Schäfer Lorenz and Sven Krohlas from...

For many marketers, deliverability is either ‘something my email service provider takes care of’ or just a cost center. But in reality deliverability is revenue. Mathias Ullrich from Optivo explains why that is, and offers advice on email best practices. Email Marketing is an awesome part of the online marketing mix....

During the 2017 CSA Summit in Cologne, Oath’s Marcel Becker talked to eco’s Rosa Hafezi about what good senders can do to stand out in a sea of spammers, and how the email community needs to work together to beat the bad guys. © frankpeters | istockphoto.com

Terry Zink, Program Manager at Microsoft, talked to eco’s Rosa Hafezi during the 2017 CSA Summit about getting phishers off your network and keeping them off. © weerapatkiatdumrong | istockphoto.com

On 25 May 2018, the EU General Data Protection Regulation (GDPR) will come into force. Dr. Katharina Küchler, Attorney at Law for eco Professional Services, offers an overview of what email marketers, senders and contracted data processors affected by the regulation can expect.

Massive fines are looming for email marketers that disrespect EU data protection law. Rosa Hafezi, Attorney at eco’s Certified Senders Alliance, explains how senders of email marketing can avoid the traps and keep their bank balance and reputation in good order. With the EU General Data Protection Regulation (GDPR)...

Finding the balance between the desire to get your marketing message out and your need to keep your target customers happy can be difficult. Being one of the good guys is important in overcoming the somewhat dysfunctional relationship between email and marketing, according to Vittorio Bertola from Open-Xchange. Vittorio...

Email Marketing, Data Protection, Sender Reputation, and dealing with Phishing & Spamming... “The Future of Email”, the August 2017 issue of dotmagazine, explores where this essential medium is heading and what its potential is, focusing on email marketing and how to make sure that relevant marketing messages truly...

The new InsurLab Germany initiative intends to support innovation in the insurance industry and facilitate startup growth. It will connect insurers directly with startups of different maturity levels, Torsten Oletzky, Member of the InsurLab Germany Task Force, explains. “Revolution or Evolution”: This question is...

Matteo Cagnazzo and Chris Wojzechowski, both researchers at the Institute for Internet Security, explore how security and privacy can be enhanced by blockchain technology. Blockchain is currently one of the most-hyped technologies. In this short article we will try to show where current downsides in blockchain security...

Data centers have to adapt to new business strategies and adopt new technologies to keep pace with their customers’ needs. Anthony Robinson from Corning Optical Communications explains how data centers can facilitate the rapidly increasing data traffic from the always-on consumer. Enterprise data centers have traditionally...

Online retail has moved quickly beyond desktop online shops. Lars Hofacker and Dorothee Frigge of the EHI Retail Institute spoke to dotmagazine about the systems used by online shops in Germany, the optimal mix of online payment methods, the EHI seal of trust, and the future of online retail, as they see it. Photo credit...

Electronic health records (EHRs) have been a long time coming. Is blockchain technology a solution for the difficult issues of data privacy and patient autonomy? Dr. Christina Czeschik of Serapion explores the potential and shortcomings of using a blockchain for EHRs.

ePages’ Richard Stevenson looks at the options for smaller merchants who want to sell online.

New methods of conducting payments and bank business have been developed since the early days of the Internet; Credit cards, direct debit cards, and e-money transactions are widely accepted and increasingly popular. However, all these payment methods require two things: banks and a regulated currency. With the emergence...

Keeping your online business afloat and your customers happy requires constant availability, fast load times, and the flexibility to handle surges in demand. A scalable and flexible infrastructure is essential to survive in the competitive world of e-commerce. dotmagazine spoke to Dr. Thomas Fischer, Principal IT Architect...

If your company is part of the financial ecosystem and you are considering expanding your business in Germany, you are probably thinking: Frankfurt. But why? Take a look at the reasons – and the potential Frankfurt has to offer. Mathias Röckel explains. Whether you are travelling to Frankfurt by plane, train or car,...

“The Internet never forgets!” Although untrue, this statement reminds people to think twice before putting information online – and out of their control. The advent of blockchain changes everything. Blockchain forgets nothing – and it brings back content control. Mathias Röckel looks at the potential of this new...

The June issue of eco’s dotmagazine, “Innovation in Digital Commerce”, explores the areas of e-commerce, digital financial technology, and blockchain technology from a range of industry perspectives. With industry insights from the eco members Aschaffenburg University of Applied Sciences, Corning, ePages, EHI Retail...

How does a blockchain actually work? Stephan Zimprich, Leader of the Competence Group Blockchain in eco – Association of the Internet Industry, explains the key concepts and terms behind blockchain technology. Blockchain is currently a hype topic as a technical platform for digital innovations. It is a distributed technology...

The key to the digital future – of manufacturing, logistics, travel, retail, and communication – is providing secure, low-latency digital infrastructure. Cinia Group’s Jukka-Pekka Joensuu looks at how the new industrial revolution will change the way business is done around the globe. Emerging cities – the economic...

Alex Nam explains the findings of a Survey by CDNetworks showing the enormous potential and brand image that European organizations are losing due to bad loading times in China, and offers advice for getting the company website functioning behind the Great Firewall of China.

Email marketing is an efficient and inexpensive part of the online marketing mix. In a survey by the German Federal Association of the Digital Economy (BVDW), 84 % of all those questioned indicated that they use email for online orders (more information on this survey is available through the Focus Group E-Mail in the BVDW)....

How can we build the digital society of the future? How does connectivity influence economic growth and the employment market? And what investments need to be made today to enable the transformation of tomorrow’s business world? Internet industry specialist and strategy and management consultant Gerd Simon talks to...

Despite the positive prevailing mood, digitalization has been slow to take hold in Germany. And added to this, sceptics suggest it will result in the loss of jobs. But this scepticism is based on a limited awareness, according to eco CEO Harald A. Summa. In this interview he explains this and the chances that digitalization...

The annual Certified Senders Alliance (CSA) Summit is unique in Europe as an opportunity to meet international experts for both legal and technical topics regarding the e-mail sector. What the topics will be for this year’s summit, and what’s in store for first-time visitors is revealed by Julia Janßen-Holldiek, Manager...

Quick interview: Stephan Zimprich, Director Blockchain With the newly-founded eco Competence Group Blockchain, the association is focussing on an important technology. The group is led by the lawyer Stephan Zimprich. We spoke to him in a short interview about the importance of the topic, the plans of the association, and...

eco Association starts Competence Group Blockchain Cologne, 13 December 2016 – How will Blockchain technology change our world? Around 25 experts from the industry and research met at the inaugural meeting of the newest eco Competence Group, Blockchain, on 13 December 2016 in Cologne. Further photos in Flickr... Blockchain...

Joint eco & CSA workshop Cologne, 10.10.2016 – The eco Competence Group Online Marketing invited guests to a joint event with the Certified Senders Alliance on 10 October 2016, to discuss the legal and technical quality standards for email marketing. The background to the event was the publication of the 6th edition...