E-Mail
The Future of Email is Dynamic
More than 293B emails are sent each day and are the center of many consumer and enterprise workflows. Until recently, the content within these messages was static and required users to leave the inbox to take action. With email providers like Gmail, Apple, Outlook, and Yahoo! now supporting dynamic email frameworks, the landscape has really changed. Access to dynamic emails has reached critical mass and brands are seeing conversion rates nearly double through dynamic email. Join experts from Gmail and Skipify to see how brands are eliminating the complexity of launching dynamic, shoppable emails. Jon Harmer is Product Lead for AMP for Email at Google, the protocol that provides real-time updates and interactivity into dynamic emails and is used by providers like Gmail, Yahoo! and Outlook. Ryth Martin is CEO and Founder of Skipify, an AI-Powered payments company that automates the creation of dynamic messages and extends purchasing into the inbox for the first time.
Jon Harmer - Lead Product Manager, AMP Email, Google; Ryth Martin - CEO and Founder, Skipify