Prof. Dr. Norbert Pohlmann

Toggle navigation Prof. Dr. Norbert Pohlmann Prof. Michael Rotert Oliver Süme Felix Höger ...

date 2017/11/22

News

© relif | istockphoto.com

Online Marketing

Storytelling in Advertising: How the Software Industry Entertains

In the past, the B2B industry has relied on advertising based on factual information and reasoned decision-making. But experts contend that advertising will only survive if it becomes entertaining. By using storytelling in its advertising, the software industry is acting as a pioneer in the B2B sector. © relif | istockphoto.com

date 2017/11/22

News

Klaus Landefeld

Toggle navigation Klaus Landefeld Prof. Michael Rotert Oliver Süme Felix Höger ...

date 2017/11/22

News

Felix Höger

Felix Höger

Toggle navigation Felix Höger Prof. Michael Rotert Oliver Süme Felix Höger ...

date 2017/11/22

News

Oliver Süme

Attorney-at-Law Chairman of the Management Board Management Board Director of Policy, Law & Regulations Education Law studies, University of Augsburg, first state examination Legal clerkship, Higher Regional Court of the Munich District, second state examination Specialist attorney for IT law Professional...

date 2017/11/22

News

Prof. Michael Rotert

Toggle navigation Prof. Michael Rotert Prof. Michael Rotert Oliver Süme Felix Höger ...

date 2017/11/22

News

Board

date 2017/11/22

News

Domains

Report on 60th ICANN Meeting

The Annual General Meeting ICANN60, with around 1,900 participants, took place this year from 28 October to 3 November in Abu Dhabi. Anyone who thought that the ICANN Community would simply resume their normal business after the successful IANA transition has been proven wrong. One of the topics that determined the agenda-setting...

date 2017/11/21

News

E-Mail

Ten Tips for Senders of Advertising Emails – CSA Certification Increases Deliverability

The email is more dynamic than ever and is an important element of the marketing mix. But some marketers unfortunately treat email marketing, privacy, and data security far too casually. This has ramifications not just for deliverability, but also for the company’s reputation. Furthermore, from May 2018, violations of...

date 2017/11/21

News

eco

Networking at the Gateway to the East

The municipal Business Agency is inviting German ICT companies and multipliers to visit Vienna at the beginning of December. An interesting IT scene has developed there, as Werner Theiner, Head of the eco South Office, knows. In a short interview, he also reveals what awaits the participants in the metropolis on the Danube. Mr....

date 2017/11/20

News