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dotmagazine – Branding & Selling Online - online now!
E-Commerce

dotmagazine – Branding & Selling Online - online now!

Part I of the March issue of eco’s dotmagazine has just been published, featuring specialist articles on branding, advertising, and commerce in the digital space. Branding is clearly key to a digital strategy, but getting it right involves more than simply raising awareness. This month’s issue explores new aspects of branding, such as your choice of domain names and how to protect your brand’s reputation.
date 2018/03/07
News
CSA SUMMIT 2018 4
E-Mail

CSA Summit 2018: Email Marketing Traversing the GDPR and Technical Innovations

The declaration of consent of email recipients is the basis for legally compliant email marketing. This will apply in particular from 25 May 2018 – on this date, the General Data Protection Regulation (GDPR) will enter into force throughout Europe. Many companies are now asking how a declaration of consent needs to be formulated in order to be GDPR-compliant – given that the new regulation ...
date 2018/03/07
press
© eco - Association of the Internet Industry
Copyright-Reform: eco begrüßt Offensive im EU-Parlament gegen europäisches Leistungsschutzrecht
Policy & Law

eco Welcomes the Last-Minute Decision to Appoint a Minister of State for Digital Affairs

Commenting on the newly created post of Minister of State for Digital Affairs in the Chancellor's Office, Chair of the Board at eco, Oliver Süme, states: “I welcome the decision of the coalition parties to finally accord digital policy a central coordination position and a voice at the cabinet table with the proposed...
date 2018/03/05
press