Lexsynergy, a globally accredited registrar and online brand protection specialist, has decades of experience helping brands, IP firms and resellers secure and optimise their online presence across the digital space. In this interview, we explore Lexsynergy’s approach to domain management and brand protection, and what to expect from the 2026 gTLD round and beyond.

In this eco interview, Martin Küchenthal, Managing Director of LEMARIT, explains why a stable and secure digital brand identity is so important. He also talks about current dangers in the digital space and how artificial intelligence can make the work of specialists easier.