Event Report from Emailing 2020 Conference in Prague - deliverability and the benefits of CSA Certification.

Julia Janssen-Holldiek, Director of the Certified Senders Alliance (CSA), on the relevance of email, email marketing, and the value of CSA certification.

Looking back at what really happened when the EU General Data Protection Regulation came into effect – from the perspective of 6 months later.

Email is far from dead: It is an essential tool for brands and has evolved into a strong link in the customer journey, according to Christian Hanke from Edenspiekermann.

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Email has been around a long time now, but it’s still got a lot of life left in it. Marcel Becker from Oath explains how email will evolve in the future.

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The worst marketing email is one that doesn’t even make it to the recipient.  And every so often, recipients will reject your emails for no apparent reason - in the worst case you, as a sender, could even end up on a so-called blacklist. So, for online marketers, learning more about bounces, blacklists, and spam traps is essential.

With the EU General Data Protection Regulation (GDPR) coming into effect on 25 May, it is now more important than ever to fulfill high quality standards in email marketing. Exactly what are the new legal and technical stipulations that senders need to fulfill? This was the subject of discussion for around 140 international experts at the CSA Summit 2018 in Frankfurt.

While marketing decision-makers are working towards meeting the requirements of the GDPR before May, only 13 percent of companies in Germany see themselves as being legally on the safe side.

The power of transactional emails as direct customer communication is often overlooked by companies in favor of marketing emails. Julia Janssen-Holldiek, Director of the CSA, explores their importance and offers advice on getting them delivered.

The declaration of consent of email recipients is the basis for legally compliant email marketing. This will apply in particular from 25 May 2018 – on this date, the General Data Protection Regulation (GDPR) will enter into force throughout Europe. Many companies are now asking how a declaration of consent needs to be formulated in order to be GDPR-compliant – given that the new regulation ...