Tobias Herkula from Cyren explains to Julia Janssen-Holldiek (CSA) why marketers need computational trust to protect their brand online. Read more on dotmagazine.

Mark Robbins from Salesforce explains how interactivity is breathing new life into email, and its impact on conversions, spend, & customer relationships. Read more on dotmagazine.

Email has become a vital e-commerce tool, and new initiatives are set to improve security, user experience, and ROI, say Marcel Becker from Verizon Media Group and Seth Blank from Valimail. Read more on dotmagazine.

Leonie Jonker from Paula’s Choice Skincare, on email’s power to retain customers and improve communication and interaction through customer feedback. Read more on dotmagazine.

Julia Janssen-Holldiek, Director of the CSA, on the exciting future of individualized email, and why marketers should find email standards sexy. Read more on dotmagazine.

A broad alliance from politics, industry, academia, and society advocates for a mutual and comprehensive understanding of education in the digital world. The German Society for Informatics (Gesellschaft für Informatik – GI) launched a charter to this effect on 14 August. The charter, which eco has also signed, expresses the mutual understanding of the signatories of education in a world shaped by digitalization.

Call for contributions from eco member companies and specialists on the topics of New Work and Digital Communications Read more on dotmagazine.

Blockchains have not yet developed a unified naming convention, and it’s time they did, argues Christa Taylor from Minds + Machines.

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Patrick Ben Koetter from the eco Association explores blockchain solutions for email and the need to bring the whole email ecosystem to the table.

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Data protection plays a major role in many blockchain-based project ideas, and presents issues which are not always easy to resolve, as Stephan Zimprich, Leader of the eco Competence Group Blockchain, explains.

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Blockchain technology offers massive potential for state administration. Stephan Zimprich, Leader of the eco Competence Group Blockchain, looks at how this foundational technology could transform e-government.

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The digitalization of public administration: blockchain applications for e-government & governance models for blockchains - event report.

The worst marketing email is one that doesn’t even make it to the recipient.  And every so often, recipients will reject your emails for no apparent reason - in the worst case you, as a sender, could even end up on a so-called blacklist. So, for online marketers, learning more about bounces, blacklists, and spam traps is essential.

Public administration offers and requires the same properties as blockchain: transparency, trust, and immutability. But does this predestine blockchain to be suitable for all e-government processes? Volker Skwarek explores potential use cases.

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Blockchain offers governments the opportunity to revolutionize their handling of citizen data and the allocation of rights in secure e-government scenarios. Dieter Rehfeld argues for the development of a European public-sector blockchain infrastructure, establishing Europe as a leader in the area.

Digitalizing government services requires the entire process of storing and handling the data of citizens to be revolutionized. Taavi Kotka, former Chief Information Officer of the Estonian Government, explains the value of e-government services to a country, and how blockchain helps to overcome the hurdles to transformation.

With more and more people and IoT devices connecting to the Internet, solutions are needed to authenticate unique digital identities. The eco Association looks at ways to alleviate the digital identity crisis and to offer users a secure online ID on the basis of blockchain.

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In a world where smart contracts are executed by a network of mutually distrusting nodes without a central authoritative entity, security plays a pivotal role. However, security matters are often neglected – with dire consequences, as Dr. André Kudra points out.

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Smart contracts, based on blockchain technology, are software programs that offer a very secure and transparent way of documenting and automating business processes. But as software programs, they are not immune to security vulnerabilities, as Professor Alexandra Dmitrienko explains.

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Part II of the July/August issue of eco’s dotmagazine has just been published. In addition to specialist articles on the topic of blockchain, this edition includes an interview with Chair of the eco Board, Oliver Süme concerning the proposed EU e-Privacy Regulation.

Martin Przewloka, CDO of msg group automotive, explains how blockchain can be utilized in marketable products, and how companies can develop prototypes.

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How blockchain can be used for educational qualifications to provide a guarantee of authenticity for digital certificates. An illustration based on the Blockchain for Education platform from the Fraunhofer FIT.

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The same processes that secure Bitcoin and friends can also be used for securing other forms of data. But what is it that makes blockchain so secure? Professor Norbert Pohlmann, from the eco Association, explains.

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Part I of the July/August issue of eco’s dotmagazine has just been published. In addition to specialist articles on the topic of blockchain, this edition includes an interview with Chair of the eco Board, Oliver Süme concerning the proposed EU e-Privacy Regulation.

Read more on dotmagazine

eco's monthly English-language in-depth magazine opens its call for contributions from eco member companies and specialists on the topics of e-Government and Blockchain Applications.

The deadline for submission of texts is Sunday, 27 May 2018. If you are interested in submitting a text, please contact the dotmagazine team in advance.

As a technical platform for digital innovations, blockchain is a term currently on everyone's lips – given that, as a cross-sectional technology, it enables transparent and tamper-proof transactions. The application possibilities appear to be practically unlimited. In interview, Stephan Zimprich, eco Director for Blockchain,...

Media law expert Florian Daniel from DWF Germany looks at how the context of consent for advertising emails can lose relevancy and validity over time.

The power of transactional emails as direct customer communication is often overlooked by companies in favor of marketing emails. Julia Janssen-Holldiek, Director of the CSA, explores their importance and offers advice on getting them delivered.

dotmagazine interviews stakeholders from both sides of the ad blocking debate – Christian Bennefeld from eBlocker and Joerg Muehle from the publisher Heise Medien – to look at how the best interests of users can be served in online advertising.

Which social media channels do German users trust? Find out more about social media usage & marketing in Germany. Social media in Germany may not be as regularly tapped into as in other markets. Therefore, companies should know their platforms and their target audiences and, most importantly, know how to address them.