Patrick Ben Koetter from the eco Association explores blockchain solutions for email and the need to bring the whole email ecosystem to the table.

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Data protection plays a major role in many blockchain-based project ideas, and presents issues which are not always easy to resolve, as Stephan Zimprich, Leader of the eco Competence Group Blockchain, explains.

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Blockchain technology offers massive potential for state administration. Stephan Zimprich, Leader of the eco Competence Group Blockchain, looks at how this foundational technology could transform e-government.

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The digitalization of public administration: blockchain applications for e-government & governance models for blockchains - event report.

The worst marketing email is one that doesn’t even make it to the recipient.  And every so often, recipients will reject your emails for no apparent reason - in the worst case you, as a sender, could even end up on a so-called blacklist. So, for online marketers, learning more about bounces, blacklists, and spam traps is essential.

Public administration offers and requires the same properties as blockchain: transparency, trust, and immutability. But does this predestine blockchain to be suitable for all e-government processes? Volker Skwarek explores potential use cases.

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Blockchain offers governments the opportunity to revolutionize their handling of citizen data and the allocation of rights in secure e-government scenarios. Dieter Rehfeld argues for the development of a European public-sector blockchain infrastructure, establishing Europe as a leader in the area.

Digitalizing government services requires the entire process of storing and handling the data of citizens to be revolutionized. Taavi Kotka, former Chief Information Officer of the Estonian Government, explains the value of e-government services to a country, and how blockchain helps to overcome the hurdles to transformation.

With more and more people and IoT devices connecting to the Internet, solutions are needed to authenticate unique digital identities. The eco Association looks at ways to alleviate the digital identity crisis and to offer users a secure online ID on the basis of blockchain.

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In a world where smart contracts are executed by a network of mutually distrusting nodes without a central authoritative entity, security plays a pivotal role. However, security matters are often neglected – with dire consequences, as Dr. André Kudra points out.

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Smart contracts, based on blockchain technology, are software programs that offer a very secure and transparent way of documenting and automating business processes. But as software programs, they are not immune to security vulnerabilities, as Professor Alexandra Dmitrienko explains.

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Part II of the July/August issue of eco’s dotmagazine has just been published. In addition to specialist articles on the topic of blockchain, this edition includes an interview with Chair of the eco Board, Oliver Süme concerning the proposed EU e-Privacy Regulation.

Martin Przewloka, CDO of msg group automotive, explains how blockchain can be utilized in marketable products, and how companies can develop prototypes.

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How blockchain can be used for educational qualifications to provide a guarantee of authenticity for digital certificates. An illustration based on the Blockchain for Education platform from the Fraunhofer FIT.

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The same processes that secure Bitcoin and friends can also be used for securing other forms of data. But what is it that makes blockchain so secure? Professor Norbert Pohlmann, from the eco Association, explains.

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Part I of the July/August issue of eco’s dotmagazine has just been published. In addition to specialist articles on the topic of blockchain, this edition includes an interview with Chair of the eco Board, Oliver Süme concerning the proposed EU e-Privacy Regulation.

Read more on dotmagazine

eco's monthly English-language in-depth magazine opens its call for contributions from eco member companies and specialists on the topics of e-Government and Blockchain Applications.

The deadline for submission of texts is Sunday, 27 May 2018. If you are interested in submitting a text, please contact the dotmagazine team in advance.

As a technical platform for digital innovations, blockchain is a term currently on everyone's lips – given that, as a cross-sectional technology, it enables transparent and tamper-proof transactions. The application possibilities appear to be practically unlimited. In interview, Stephan Zimprich, eco Director for Blockchain,...

Media law expert Florian Daniel from DWF Germany looks at how the context of consent for advertising emails can lose relevancy and validity over time.

The power of transactional emails as direct customer communication is often overlooked by companies in favor of marketing emails. Julia Janssen-Holldiek, Director of the CSA, explores their importance and offers advice on getting them delivered.

dotmagazine interviews stakeholders from both sides of the ad blocking debate – Christian Bennefeld from eBlocker and Joerg Muehle from the publisher Heise Medien – to look at how the best interests of users can be served in online advertising.

Which social media channels do German users trust? Find out more about social media usage & marketing in Germany. Social media in Germany may not be as regularly tapped into as in other markets. Therefore, companies should know their platforms and their target audiences and, most importantly, know how to address them.

The landscape of top level domains is changing all the time. So, how do you select a TLD that is relevant to you? And what opportunities are offered by brand TLDs? How valuable is a domain name to a brand? Very, says Martin Kuechenthal, CEO of LEMARIT – companies need to establish, monitor, and protect their brand names, through domain names, in cyber space.

How exactly can companies benefit from dotBrands – and perhaps even from their own top-level domain? Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. Katrin Ohlmer from DOTZON explains.

At the annual CSA Summit, the international email marketing industry meets to exchange current insights and experiences and discuss future innovations. This year, a special venue has been hand-picked in Frankfurt. In interview, Director of the CSA Julia Janssen-Holldiek reveals how this came about and what awaits visitors...

The idea of launching a digital brand might initially seem intimidating: luckily, help is at hand in the form of good practice tips.
Companies often forget crucial steps in developing a brand in the digital environment. Marie Le Maitre from CSC explains to dotmagazine how to build a branding strategy that incorporates the potential of digital tools.

For many companies, branding in digital space is still uncharted territory. To navigate it, it helps to adopt a step-by-step approach.

Branding is about more than just using a name, displaying a logo, or quoting a slogan, as Lucie Poisson explains. It may even help you to redefine your overall strategy.

Part I of the March issue of eco’s dotmagazine has just been published, featuring specialist articles on branding, advertising, and commerce in the digital space. Branding is clearly key to a digital strategy, but getting it right involves more than simply raising awareness. This month’s issue explores new aspects of branding, such as your choice of domain names and how to protect your brand’s reputation.

Digital infrastructure, like data centers, networks, and the domain name system, is the unseen enabler of modern digital life and business. A look at how the eco Association is working to raise digital infrastructure to center stage in 2018.

The turn of the year has also seen a new development at eco, where a new interdisciplinary division for the area of "Digital Business Models" has been established. Management responsibility is vested in Andreas Weiss, who has led EuroCloud Deutschland_eco as Director for eight years. With this development, the largest association...