If your company wants to enter the German market, your marketing team needs to be aware of a number of legal and cultural loopholes. Mathias Röckel explains how to avoid social blunders and letters from your competitor’s lawyers. Not too long ago, I reviewed a marketing campaign. The company, based in the US, wanted...

Study categorizes the German smart home market into six segments, which will realize average growth rates of up to 58 percent in the next five years The market is finally waking up – voice assistants are controlling smart home ecosystems – smart home services are increasingly penetrating the German household market ...

Paul Midgen from 250ok (250ok.com) talks to eco’s Rosa Hafezi about recent breakthroughs in email data consolidation, and bringing together the missing pieces of the email marketing puzzle. © scanrail | istockphoto.com

Email is a lot like Schrödinger’s cat. Both are dead and alive at the same time. However, there is one difference: what we find difficult to believe in the case of the cat, we hardly stop to think about in the case of email. Mathias Röckel explores the past, present and future of email. If you are looking for proof...

In 2011, the ‘Registered Mailing’ service ‘Aangetekend Mailen’ was launched with the intention of replacing the physical mailing process in small and large organizations with digital processes. Continuity and security are critical factors here, as are reliable partners that help ensure the highest quality service....

Study shows that CSR (Corporate Social Responsibility) is an important job criterion for IT specialists Job seekers want flexibility and security CSR as part of the corporate culture: Small and medium-sized businesses (SMEs) have to catch up Employers who can demonstrate special responsibility towards their employees...

Subscribers of legitimate mailings often fail to unsubscribe when their interests change, and instead mark further mailings from this sender as spam. This negatively influences sender reputation and further mailings from that brand and ESP. How can this situation be improved? Christian Schäfer Lorenz and Sven Krohlas from...

Security by Design enables resilient software from the beginning Security from the ground up increases the reputation of the developers and lowers the production costs in the long run Software that is poorly programmed, maintained, or configured opens the gateways for most cyber-attacks – this is evident from cyber...

For many marketers, deliverability is either ‘something my email service provider takes care of’ or just a cost center. But in reality deliverability is revenue. Mathias Ullrich from Optivo explains why that is, and offers advice on email best practices. Email Marketing is an awesome part of the online marketing mix....

With the Digital Agenda 2014 – 2017, the German federal government took on the topic digitalization in its entirety and relevance in federal policy for the first time. And in the current federal election campaign, Internet policy is playing an increasingly important role. Alexander Rabe, Head of the eco Policy & Law...

During the 2017 CSA Summit in Cologne, Oath’s Marcel Becker talked to eco’s Rosa Hafezi about what good senders can do to stand out in a sea of spammers, and how the email community needs to work together to beat the bad guys. © frankpeters | istockphoto.com

The German federal government has, in conjunction with their Digital Agenda 2014-2017, made clear progress in the last few years in all areas of action in Internet policy, but at the same time, there are many areas whether there is still need for action. Above all, the Internet policy goals for the coming legislative term must be formulated considerably more ambitiously.

Terry Zink, Program Manager at Microsoft, talked to eco’s Rosa Hafezi during the 2017 CSA Summit about getting phishers off your network and keeping them off. © weerapatkiatdumrong | istockphoto.com

From the German Bundesliga to the Champions League: Broadcasting of large sporting events over IPTV are becoming more important Viewers of streaming expect security and reliability eco Association warns against illegal streaming platforms The Internet is gaining importance as a broadcast media for large sporting...

On 25 May 2018, the EU General Data Protection Regulation (GDPR) will come into force. Dr. Katharina Küchler, Attorney at Law for eco Professional Services, offers an overview of what email marketers, senders and contracted data processors affected by the regulation can expect.

The Largest ICANN Public Meeting in ICANN’s History With more than 3,100 participants checked in at the ICANN57 meeting held in Hyderabad, India, it was not only the largest one so far in ICANN’s history, but also the first one applying the Meeting C format according to the new ICANN Meeting Strategy, the first meeting...

CSA at the dmexco in Cologne with expert presentation on email marketing CSA experts at the CSA booth offer tips on how senders can avoid legal infringements, damage to reputation and fines running into the millions The Certified Senders Alliance (CSA) supports trustworthy customer communication by email, by helping...

Massive fines are looming for email marketers that disrespect EU data protection law. Rosa Hafezi, Attorney at eco’s Certified Senders Alliance, explains how senders of email marketing can avoid the traps and keep their bank balance and reputation in good order. With the EU General Data Protection Regulation (GDPR)...

Finding the balance between the desire to get your marketing message out and your need to keep your target customers happy can be difficult. Being one of the good guys is important in overcoming the somewhat dysfunctional relationship between email and marketing, according to Vittorio Bertola from Open-Xchange. Vittorio...

Email Marketing, Data Protection, Sender Reputation, and dealing with Phishing & Spamming... “The Future of Email”, the August 2017 issue of dotmagazine, explores where this essential medium is heading and what its potential is, focusing on email marketing and how to make sure that relevant marketing messages truly...

eco Association welcomes Ministry of the Interior’s draft legislation Finally investment security for digital transformation in companies A breakthrough in Berlin for electronic invoices: The public sector wants to create the possibility and the obligation to submit electronic invoices to public contracting bodies...

eco Survey: 46% of company decision-makers think that German companies have a locational disadvantage due to data protection Digital single market in Europe rather than patchwork data protection Digital innovation in Germany is impeded by existing data protection regulations Consistent data protection...

dotmagazine – eco's monthly English-language in-depth magazine on Internet-related topics Call for contributions from eco member companies and specialists on the topics of the Digital Entertainment & AI, Data Protection, and New Work. The eco International team is inviting contributions for its monthly in-depth...

Smart city revenues will double in the coming years to reach 43.8 billion Euro Study reveals opportunities for companies and cities in the German smart city market Companies from widely disparate industries are positioning themselves along the smart city value chain In the coming years, the smart city market will...

Blockchains have become known as the backbone of bitcoin and other digital currencies. However, their decentralized data structure offers an abundance of other possibilities for application. What these are, and why they are especially interesting from small and medium-sized companies, Stephan Zimprich, Leader of the eco...

“There is evident engagement on the part of the the German federal government with regard to an international exchange on network policy issues – also beyond the end of the current legislative term – which clearly shows the international political status of a debate concerning freedom and openness in the Internet....

Campaigns for maximal security awareness individually adapted to other cultures Strategies for the human factor increase IT security at locations worldwide Human behavior can jeopardize IT security at company locations at home and abroad To reduce the possible risks, it is important to create a high level of awareness...

All communication services from one single source and via one single port – a practical solution to the growing data volume thanks to Internet of Things (IoT) and Industry 4.0. Alexander Frese from ITENOS explains. The volume of digital data generated worldwide is growing steadily. According to Statista, it amounted...

Two thirds of the jobs our children will have don’t exist yet Digitalization is transforming many job descriptions Lifelong learning is basic requirement for professional success The demands made of workers are changing faster than ever with the digitalization of our world of work. “We find ourselves in the...

An exploration of the legal implications of copyright law for industrial 3D printing, and of the importance of IT security for Additive Manufacturing, by Klaus M. Brisch, LL.M. and Marco Müller-ter Jung, LL.M., DWF Germany Additive manufacturing is way past the point of only being used for the construction of prototypes....