This is a closed session for CSA certified senders and partners. We will be discussing market changes we have observed and how we plan to react to these in the future, so we can make the best out of them for you. Be a part of this active community as we shape the standards of commercial emailing together. Sebastian Kluth - Certified Senders Alliance, Technical Lead; Alexandra Koch-Skiba - Certified Senders Alliance, Head of Complaints Office

More than 293B emails are sent each day and are the center of many consumer and enterprise workflows. Until recently, the content within these messages was static and required users to leave the inbox to take action. With email providers like Gmail, Apple, Outlook, and Yahoo! now supporting dynamic email frameworks, the landscape has really changed. Access to dynamic emails has reached critical mass and brands are seeing conversion rates nearly double through dynamic email. Join experts from Gmail and Skipify to see how brands are eliminating the complexity of launching dynamic, shoppable emails. Jon Harmer is Product Lead for AMP for Email at Google, the protocol that provides real-time updates and interactivity into dynamic emails and is used by providers like Gmail, Yahoo! and Outlook. Ryth Martin is CEO and Founder of Skipify, an AI-Powered payments company that automates the creation of dynamic messages and extends purchasing into the inbox for the first time. Jon Harmer - Lead Product Manager, AMP Email, Google; Ryth Martin - CEO and Founder, Skipify

Every e-mail is sent with a purpose. Whether an email is able to fulfill it's purpose - good or bad - in the recipient's inbox is up to all of us. We work hard to keep our customers' inboxes free of harm and make them easy and quick to manage. After all, people usually don't relish the time they spend in their inbox. So we invite you to join us in exploring what we can learn from our experiences handling millions of emails every day to meet customers' expectation. We'll also take a look at customer behavior and explore what we can all contribute to make people fall back in love with email. Dr. Conny Junghans - Expert Data-driven Products, 1&1 Mail & Media GmbH; Arne Allisat - Head of Mail Security, 1&1 Mail & Media Applications SE – WEB.DE/GMX

The relationship between a brand and an ESP is vitally important for the success of both, and misalignment over who is responsible for delivery and inbox placement is one of the biggest causes of tension and relationship breakdown. In this session, Alice Cornell and Tamara Bond draw a line in the sand regarding these responsibilities. They will discuss their disaster stories when expectations don’t meet reality, and highlight the successes obtainable by achieving a positive symbiosis between two teams who are ultimately on the same side. Tamara Bond - dotdigital, Delivery Operations Manager; Alice Cornell - Change.org, Director of Email Deliverability

The two speakers from Witt will report on how they have put BIMI into practice. From the implementation of DMARC reject at domain level, to the roll-out of BIMI in 18 countries: several challenges had to be overcome. The following questions will be dealt with: What was the initial trigger? How could management be won over, and what organizational implications were there? What have been the successes to date, and how do they see the future of BIMI in the company? Romina Gansbühler - Junior-Marketing-Manager, Witt-Gruppe; Peter Scholzuk - Head of Department Email Marketing, Witt-Gruppe

The workshop series "Legal Insights" deals with the legal requirements for email marketing. The requirements of the GDPR and the e-Privacy Directive are presented in a practical manner and with reference to issues that have arisen in the context of certification and complaint procedures. In addition to the "classics" of permission, formal requirements and the legal frameworks of other selected countries will be discussed.

The workshop series "Legal Insights" deals with the legal requirements for email marketing. The requirements of the GDPR and the e-Privacy Directive are presented in a practical manner and with reference to issues that have arisen in the context of certification and complaint procedures. In addition to the "classics" of permission, formal requirements and the legal frameworks of other selected countries will be discussed.

The workshop series "Legal Insights" deals with the legal requirements for email marketing. The requirements of the GDPR and the e-Privacy Directive are presented in a practical manner and with reference to issues that have arisen in the context of certification and complaint procedures. In addition to the "classics" of permission, formal requirements and the legal frameworks of other selected countries will be discussed.

In principle, eco considers a European data policy to be sensible. It should build on existing rules and regulations and not create new complex governance mechanisms or regulation. With regard to data, the GDPR is particularly relevant, as is the ongoing discussion regarding an ePrivacy Regulation.

In June, the German Federal Ministry of Justice and Consumer Protection (BMJV) published a discussion draft on a Second Act on the Adaptation of Copyright Law to the Requirements of the Digital Single Market. With the related Act, the controversial Art. 17 of the EU Copyright Reform (DSM Directive) is also to be transposed into German law.