- Free digital event series covering everything to do with email as a medium
- Know-how for secure and relevant emails that reach the recipient
Early this autumn, the CSA Digital Email Summit will virtually bring together the world’s top minds in the email industry. Commencing on 31 August 2020, the Certified Senders Alliance (CSA) will host numerous presentations and workshops. The CSA expects hundreds of experts to attend the series of events, enabling an online exchange about the latest technologies and trends for sending commercial emails, such as newsletters and transactional emails.
“Year after year, CSA has been welcoming marketing companies as well as email and Internet service providers to the CSA Email Summit. In 2020, the meet-up will take place for the first time on a completely virtual basis, due to Corona”, says Maike Marx, CSA Marketing & Customer Relations Manager. “As of now, all interested parties can register for the high-calibre sessions free of charge”.
With the overarching slogan of “Bridging the Gap – Reality vs. Expectations”, the individual events are all about highlighting the various gaps between reality and expectation along the email value chain and building a bridge together. The individual webinars will clarify the issues step by step: How can brand owners, email service providers and mailbox providers work together to meet even the highest of customer expectations? Participants will exchange best practices along the entire email value chain, as well as legal information on the GDPR and Privacy Shield, and tips and tricks for improving brand reputation.
Live exchange with leading email marketers
The series of events will kick off on 31 August with a three-part legal workshop. The specialist CSA lawyers Alexandra Koch-Skiba, Astrid Braken and Sebastian Fitting will explain and clarify the legal framework for successful email marketing to participants – from registration using double opt-in, to the provisions of the GDPR, through to the ePrivacy Regulation, which in a few years’ time is set to regulate electronic communication relating to cookies, tracking, adblockers and the like throughout Europe. Participants will also learn all about legal requirements and framework conditions in different countries as well as the general complaint procedures and certification requirements.
On 21 September, ESPs vs Brands: who delivers? will focus on the relationship between brands and email service providers (ESPs). What are the expectations and any possible misunderstandings between the two parties? Alice Cornell from change.org and Tamara Bond from dotdigital will discuss how to divide tasks and responsibilities and how different teams can achieve their goals together.
How the different perspectives of email senders and recipients can be brought together will be the topic of the webinar How To Build a Bridge: A Sender’s and Receiver’s Perspective on 28 September. The speakers will be Marcel Becker from Verizon Media as well as Clea Moore and Heather Goff from Oracle.
Community’s virtual meeting at the CSA Digital Email Summit
Email for the Future is the title of the webinar on 28 October. Here Naina Raisinghani from Gmail will demonstrate how companies can achieve higher click-through rates on Google on the basis of dynamic mail. Customer Expectations – Surprising Facts about the Reality in People’s Inboxes is the title of the event on 16 November with Dr. Conny Junghans and Arne Allisat, both from 1&1. In the webinar How to use BIMI as a Brand – from the Idea to GoLive, two representatives from Josef Witt GmbH – Romina Gansbühler and Peter Scholzuk – will share information on the introduction of BIMI (Brand Indicators for Message Identification) in 18 countries. The standard brings the brand logo into the recipient’s inbox, thereby preventing phishing and spam.
“Our programme is once again immensely diverse. We’re expecting participants from all over the world who, for the first time, can take advantage of the opportunity to meet the best minds in the email industry online without traveling, and to easily expand their knowledge”, says Qadir Rostamzada, CSA Marketing & Business Development, who is looking forward to numerous registrations for the various events.
