Sidonie Krug joined the Managing Board at eco – Association of the Internet Industry as a new member on 1 September 2022.
Krug has worked at eco since 2013 and has been responsible for political communication as well as the entire association communication as head since 2020. With this appointment, the eco Association aims to develop its Managing Board into an active impetus and advisory body to the Management.
Krug reports directly to eco’s Managing Director Alexander Rabe, who comments: “Sidonie Krug has played a key role in shaping the association’s communication and external image for many years. Many initiatives and campaigns have been created through her support and show impressively what we are capable of as an association when we use the synergies of our internal teams and our members,” says Rabe.
Commenting on her appointment, Krug said: “I am very pleased about the trust placed in me and also about the fact that the association underlines the strategic importance of association communication for the further development of eco by including me in the Managing Board.” A positive side effect of her appointment is that the eco Managing Board will thus also become a bit more female. “This is a good signal towards our member companies, in an industry with a notoriously low percentage of women, especially in leadership positions,” said Krug.