5 Questions for Peter Leuzinger, Global IP Action AG

1. Mr Leuzinger, could you give us a brief introduction to your company, global IP action AG?
We are a Swiss provider for the protection of intellectual property such as digital trademarks and domains, copyrights and patents. We protect intellectual property (IP) for our clients from criminal abuse on the Internet. Swisscom Venture, our equity partner, enabled us to develop a corresponding platform with the initial financing. With this, we offer protection to international groups, facilitate the administration, monitoring as well as the identification and warning of abuses of trademark rights.

2. Which digitalisation topics are particularly important to you?
Digital brand protection as our core business, of course, but also the security of domains and ERP applications. In short, we protect our customers from abuse and cybercrime on the Internet.

3. What are the special challenges of your industry at the moment and how do you work on them?
Of course, we would like to grow and winning new customers is always challenging. This applies above all to large corporations, but also to medium-sized companies. In addition, data protection in the monitoring business is difficult, as WHOIS information is not always easily visible. There are many providers in the domain industry, leading to market consolidation, and the same is true in monitoring. We are also looking forward to the next phase of the liberalisation of the new gTLDs by ICANN in 2-3 years and the use of corresponding “brand” TLDs (.audi, .buggatti, etc.).

4. How do you expect your membership in the eco Association to support you in this regard?
We look forward to gaining access to the growing eco network. We would like to exchange ideas with like-minded people and, at the same time, we offer to share our own expertise.

5. What opportunities does digitalisation offer us in the future?
Digitalisation is creating new business opportunities, while making it possible to save resources and reduce process costs.

Thank you very much!

Vita: As a business economist, Peter Leuzinger has many years of experience in the ICT sector and is a co-founder of Swisscom’s spin-off global IP action AG, in which the digital brands of international corporations and intellectual property is protected, managed and monitored; and proactive action is taken against cybercriminal threats.

He gained his experience in companies such as 3M Switzerland as a sales consultant, and then in ACO Switzerland as a marketing manager, before spending time abroad in Canada between 1994-1998.
After doing a Bachelor in Marketing from Switzerland, he later completed the Executive MBA at the University of Ottawa on a part-time basis. He conducted strategic market development, go-to-market and marketing consulting for Newbridge (now: Alcatel), i-Star (NationalISP), Telexis, and other technology companies with his company Global Action Crop.

When he returned to Switzerland in 1999, he first joined Loral Space & Communication as District Manager Switzerland, and, in 2003, Ascio/Speednames (today:CSC Corp. Services, Delaware US) to manage digital branding, identity protection and management as well as initiatives for global brands to combat cybercrime and piracy in Switzerland and Italy. He successfully led the start-up Ascio/Speednames to a profitable company in Switzerland and Italy between 2003 and 2014 with business development by the team.

5 Questions for Peter Leuzinger, Global IP Action AG