5 Questions for Kamran Doorsoun, Janado

There is huge potential lying in unused old devices buried in German drawers, says Kamran Doorsoun from Janado. In an eco member interview, he gives tips for a more sustainable use of electronics.

Could you please give us a brief introduction to your company, Janado?
Janado is the go-to platform for anyone looking for premium refurbished tech. We offer our customers first-class devices – from Apple iPhones to Samsung Galaxy smartphones. Our mission is clear: to combine quality and sustainability. In short, we make premium technology accessible to everyone and attach great importance to our responsibility for the planet.

Which digitalisation topics are particularly important to you?
At Janado, we are pursuing a clear course in digitalisation: we are continuously investing in the development of our own IT infrastructure. We are doing this with the aim of making our processes relating to the central merchandise management system more efficient, flexible and dynamic – and therefore future-proof. A key element of this is the use of artificial intelligence, particularly for automated pricing. This technology enables us to always offer optimal prices and therefore contributes to first-class customer experiences in our B2C and B2B segments.

What are the particular challenges in your industry at the moment and how are you working on them?
In our industry, the challenge is to offer high-quality and sustainable tech products. With our comprehensive refurbishing process, we ensure that every device meets the highest standards. We also support the ‘Right to Repair’ to improve the repairability of products and extend their lifespan, even though manufacturers often make this difficult. We are also responding to current economic conditions, such as inflation, which are driving customers to seek more cost-effective alternatives. We are working on flexible solutions such as rental, leasing and trade-in options to meet these needs while maintaining our commitment to sustainability.

How do you expect your membership of the eco Association to support you in this regard?
At Janado, we rely on active networking within the eco Association to create cross-industry synergies. A central point of our endeavours is to raise awareness of IT remarketing. We want to highlight the huge potential that lies in the 300 million or so unused old devices in German drawers. By switching to refurbished products, companies can not only improve their CSR rate, but also make a valuable contribution to environmental protection. We look forward to working with the association members to develop ideas for more conscious consumption and more sustainable use of electronics.

What opportunities does digitalisation offer us in the future?
For us at Janado, digitalisation is not just a reality, but a key driving force: it opens up significant opportunities for us and the entire industry. By optimising and increasing the efficiency of our processes, it promotes accelerated development. This efficiency enables our team to grow dynamically and to focus on rapid learning processes and the continuous improvement of our business processes. In doing so, we can optimise the use of our staff without having to significantly increase our headcount.

Kamran Doorsoun is Head of Marketing at Janado: With more than 10 years of experience in marketing, Kamran Doorsoun is the driving force behind Janado’s brand strategy. His goal is to tell through authentic stories that sustainable consumption through refurbished products is not just a ‘green’ alternative, but must be an integral and trend-conscious part of youth culture. His work focuses on appealing to the younger target group in particular and convincing them that technology can be both modern and environmentally friendly. Kamran relies on authenticity in communication to authentically emphasise the sustainable aspects of Janado’s business model and clearly differentiate itself from misleading greenwashing.