In an interview, Gregor Landwehr, Managing Director of eco member Contentflow, talks about changes in the event industry and the growing importance of video content.
Could you give us a brief introduction to your company, Contentflow?
Contentflow offers a livestreaming platform for secure and GDPR-compliant corporate communications, scalable virtual or hybrid events, and much more. In addition, we provide livestreams as a service.
Which digitalisation topics are particularly important to you?
I am absolutely certain that videos will become more and more important in communication. In combination with the live moment, this enables us to better overcome boundaries and transport content.
What are the special challenges of your industry now and how are you working on them?
The event industry in particular is currently undergoing a very tough transformation process. We are working with our experience from the past years to develop event formats of the future that bring together the best of the online and offline world.
How do you expect your membership in the eco Association to support you in this?
In all of our projects, we work together with different partners. Getting to know other businesses and pooling interests is what we expect from eco membership. Strong representation of the Internet industry’s interests vis-à-vis politicians is particularly important to us here.
What opportunities does digitalisation offer us in the future?
I believe that digitalisation can help us solve global problems, such as climate change. We are developing solutions today that will enable us to live better tomorrow. Digitalisation also offers huge opportunities for Germany as a business location – but these have to be seized.
Gregor Landwehr, born in 1983, is a trained banker and afterward studied rhetoric, art history, politics and philosophy (M.A.) in Tübingen and completed a traineeship at Westdeutscher Rundfunk (WDR) in Cologne. There he worked in the “Strategy and Innovation Management” department of the television directorate until he started his own business with his startup Contentflow.