Chris Weidner, founder and CEO of Digital Mavericks, explains in our eco-member interview how targeted strategy consulting helps companies assert their place in the digital space.
Mr Weidner, could you give us a brief introduction to your company. Who are your customers and what requirements do they have?
DMVX sees itself as the conductor for our customers. We orchestrate the collaboration with various service providers to ensure that the digital song our customers want to play sounds perfectly. Our customers come from a wide range of industries – from large advertising agencies and family-businesses to political actors. They approach us with complex demands, whether it’s a desire for a sustainable digital strategy, the effective use of AI or building a strong online presence. In short, our customers need tailor-made digital solutions that are not only technologically innovative but also future-proof.
You advise companies on a wide range of digital topics. What challenges are your customers currently facing and how do you support them in this regard?
The biggest challenge we see at the moment is maintaining relevance in the digital space. It is becoming increasingly difficult for companies to be heard in the the noise of information. This is where we come in as pioneers in the field of AI relevance. To be frank: if AI doesn’t recognise you, you’re screwed. Our customers often face the task of increasing their visibility while keeping up with technological changes. DMVX ensures that they not only rank highly in search engines but are also present in the consciousness of AI and algorithms. We help them focus on the right digital channels, invest strategically and ensure their digital relevance.
Which trends and technologies do you see as particularly crucial for the further development of Germany as a digital location in the coming years?
We believe that two areas will have a significant influence on the future: firstly, the rapid development of artificial intelligence and, secondly, the increasing automation of processes. Companies need to prepare for the fact that their relevance will diminish without AI-based solutions. This is a key point: companies that don’t embrace AI will simply become invisible. The second trend, automation, will bring massive efficiency gains – from manufacturing to marketing. Companies that fail to invest in this area will be left behind. Germany also needs to get its act together when it comes to digital infrastructure – high-speed Internet and a digital legal framework are essential.
What opportunities will digitalisation offer us in the future?
Digitalisation offers enormous opportunities, particularly in terms of scaling business models and opening up new markets. Digital transformation not only enables companies to work more efficiently, but also to operate globally without having to be physically present. In addition, AI and automation offer the opportunity to minimise routine tasks and instead focus on creative and strategic activities. For us at DMVX, it is always about helping our customers to realise this potential – in a sustainable, future-proof way that is individually tailored to their needs.
What made you decide to become an eco-member? How do you expect your membership of the eco Association to support you in your work?
The decision to become an eco-member was no-brainer for us. As a company that is at home in digital pioneering work, we wanted to be part of a network that actively shapes Germany as a digital location. The eco Association offers us a platform to exchange ideas with other leading players in the industry and to help shape Germany’s digital future. We expect that our membership will enable us to network even more closely and gain new impetus for our work. Ultimately, it’s about working with other thought leaders to advance digital progress.
Thank you for the interview, Mr Weidner!
