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dmexco 2014: Certified Senders Alliance Presents Sender Reputation Index

Rating for the seriousness and legality of Email Marketing operators

Visit the CSA team in Hall 06, Booth F034

Reputation plays an increasingly important role in the Internet, for individuals, for companies, and naturally, most definitely, for bulk mailers. The Certified Senders Alliance (CSA) has developed their Sender Reputation Index (SRI) to help with this. With a single code number, the reputation of the sender is objectively assessed, taking into account a range of factors. CSA members can expand their existing customer reputation assessments, in order to avoid the possibility of incurring damage to their own reputation. The examination of individual cases, which the CSA publishes and uses for reprimanding senders, is the only one of its kind world-wide and represents a particularly valuable source of information. Continue reading

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eco Welcomes New Status of Internet Industry in Europe

eco Director of Policy and Law, Oliver Süme, on the new posts in the EU Commission

The new EU Commission President, Jean-Claude Juncker, has highlighted the Digital theme as a future core topic. His Vice President, Andrus Ansip from Estonia, will be responsible for realizing the digital single market. With this decision, the creation of a common digital single market should become a central intention of the new Commission. In addition to this, there is an EU Commissioner for the “Digital Economy and Society”, Guenther Oettinger (CDU) from Germany.

“eco welcomes the strong weighting of the Digital Economy by the new EU Commission President, Jean-Claude Juncker. The new posts are an important signal that the Internet industry is perceived as a key sector for the entire economy. Continue reading

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dmexco Trends 2014: If You Don’t Get Into Mobile, You’ve Already Lost

  • Marketing industry reacting too slowly to mobile revolution: eco experts Dr. Bettina Horster and Dr. Torsten Schwarz see a Germany-wide need to catch up
  • According to flash survey from eco on Online Marketing Trends on the occasion of dmexco 2014, only one third of digital company content is optimized for mobile; Responsive Design is not used sufficiently

Smartphones and tablets are the driving force behind a new Internet revolution: Mobile devices have fundamentally changed user behavior and the perception of brands and marketing. And yet, on the occasion of dmexco 2014, eco - Association of the German Internet Industry warns: The marketing industry is reacting too slowly to the massive transformation – many concepts and technical solutions are still stuck in the era of the desktop PC. Continue reading

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Half-Yearly Figures for the eco Complaints Hotline Released

41 percent of the reports processed dealt with complaints about child-pornographic content The half-yearly figures for 2014 for the eco Complaints Hotline are now available and offer a clear overview of the proportions of contents complained about. In the first six months of 2014, the eco Complaints Hotline processed 1988 reports of illegal Internet content. The greatest share of these, at 814 complaints, were again for this half-year reports on child-pornographic content. As part of the German Safer Internet Center (saferinternet.de), eco submitted at the end of August an application for EU funding in conjunction with the working program “Connecting Europe Facility – telecommunications sector”. eco is hoping for rapid approval of the application, so that the important work of the Complaints Hotline can be successfully continued into the future. Continue reading

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Successful Start to IGF 2014 in Istanbul – Discussion on IANA Initiated

Yesterday, the Internet Governance Forum (IGF) started in Istanbul with around 3,000 participants, and already today, the first positive trends can be seen. This year’s IGF is dedicated to the Internet Governance discussion and is looking to achieve visible results. In a press release this week, eco called for a clear process for IANA reform, which is now well underway. The Association of the German Internet Industry welcomes any kind of reform process within the IANA discussion and is pleased with the increased interest of the many representatives from the civil society, academia, industry and governments. Continue reading