In February 2020, eco and absolit Dr. Schwarz Consulting surveyed online marketing managers from a total of 923 companies. The survey focused on current marketing trends and the use of artificial intelligence in marketing. Key findings included: eco Study Digital Marketing Trends 2020 names the marketing top trends...

The lock down measures implemented in reaction to the COVID-19 pandemic are leading to negative consequences for all economic sectors. This will also slow the previous growth of the Internet industry in Germany. However, these negative effects are expected to be fully compensated for by the end of 2022.

Artificial intelligence is the central key technology for the future of Germany as a digital location. What impact can be expected by the year 2025? How high is the potential of AI really to add value? And which sectors and fields of business will benefit most from AI?

With the white paper “Blockchain in SMEs,” eco – Association of the Internet Industry has published guidance for SMEs that wish to implement their own blockchain projects. Over 36 pages, experts provide an up-to-date overview of the possibilities of the technology and illustrate what conditions are necessary for SMEs...