On 5 November, eco and DOTZON hosted a webinar examining how major global companies are shaping their digital ecosystems using brandTLDs – their own top-level domains such as .audi or .volkswagen. As part of the session, DOTZON presented key insights from the newly released Digital Company Brands 2025 study, marking the eighth edition of the annual analysis of how corporations worldwide leverage their digital namespaces.
The session featured Katrin Ohlmer, Managing Director of DOTZON, who explored the strategic value of brandTLDs and how they enable companies to build secure, trusted, and recognizable digital identities. She highlighted how leading corporations are using their proprietary TLDs to strengthen brand integrity, streamline user journeys, and elevate their digital presence across global markets.
Key topics included:
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Which companies rank highest in the Digital Company Brand Ranking 2025
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How brandTLDs enhance trust, visibility, and customer engagement
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Why owning a top-level domain has become a foundational pillar of corporate digital strategy
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Best practices for structuring and operating a brandTLD
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What organisations should know when preparing for the upcoming ICANN application round
Katrin Ohlmer also discussed trends shaping the future of digital brand ecosystems and shared practical guidance for companies considering the move toward their own .brand domain. The presentation underscored that brandTLDs are no longer experimental tools but strategic digital assets that allow companies to assume full control over their online identity and build cohesive branded environments.
Check out the recording here:
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