In an interview with eco, VS-Apps Managing Director Florian Schulz talks about the development and use of business apps for customer loyalty and process automation, the Mobile World Congress (MWC) and the importance of digital transformation for German SMEs.
You are represented with VS apps at the eco joint stand at the Mobile World Congress (MWC) in Barcelona. What are your expectations of the trade fair?
Florian Schulz: Meeting renowned companies and new innovative companies from all over Europe is always an exciting opportunity for an exchange of great ideas on new technologies. We are looking forward to it! There is no doubt that this promotes new business models and positioning opportunities in the market. Thus, MWC is a unique opportunity to showcase our innovative business apps to a global audience. We are looking forward to new valuable business contacts, partnerships and important insights into the latest developments in mobile technology.
Where do German companies currently stand with regard to the development and use of business apps for customer retention and process automation? What is going well and where are the current challenges?
Florian Schulz: German companies have made significant progress in the development and use of business apps for customer loyalty and process automation in recent years. Some have realised that digital transformation is a key to becoming more competitive. However, we are convinced that more creativity is needed in the market. This is because most projects usually just try to make existing things better instead of creating new solutions for new divisions. Particularly encouraging is the trend we are seeing towards the introduction of licensing models for product and productivity apps to create more flexible business models.
In your view, which trends and outlooks at Mobile World Congress will be particularly relevant for German SMEs in the course of the digital transformation?
Florian Schulz: We expect the focus there to be on the hybridisation of the business model. In other words, the strategy of developing traditional business models into service offerings in the future through digital extensions. This is a particularly great opportunity, especially for SMEs. This also includes the increased introduction of licensing models for product and productivity apps. These trends are crucial as they offer companies the opportunity to become more competitive and agile by opening up new revenue streams and strengthening customer loyalty. We are looking forward to seeing the latest developments in this area at the fair!
Thank you very much for the interview, Mr Schulz!