Study

The Internet Industry in Germany 2025-2030: Future Prospects for Digital Infrastructures

In cooperation with Arthur D. Little, with the kind support of Digital Realty, NetCologne and the Alliance for the Strengthening of Digital Infrastructures in Germany

Is the Internet industry on track for growth?

The layer model developed by eco & Arthur D. Little analyses the development of individual layers and segments

The Internet industry has developed into an important industry in Germany. But what is the current situation and what does the future hold for the industry in times of a generally shrinking German economy? What challenges will data centres and telecommunications networks in particular face? And are digital infrastructures in Germany prepared for the AI revolution? These and other aspects relating to the development of digital markets in Germany over the next five years are examined in a new study by eco – Association of the Internet Industry and Arthur D. Little, carried out in cooperation with Digital Realty, NetCologne, and the Alliance for the Strengthening of Digital Infrastructures in Germany, which was founded under the umbrella of the eco Association.
Since 2008, the eco Association and the Arthur D. Little management consultancy have been analysing the development of the Internet industry in Germany. Individual segments of the industry are examined using a layer model – most recently in studies from 2020 and 2023 with forecasts up to 2025. The individual segments were re-examined in the new study. Given the central importance of digital infrastructures for innovation, competitiveness and digital sovereignty, this year's study places a special focus on data centres and telecommunications networks.
 
Visual model illustrating the Internet industry ecosystem from 2025 to 2030, structured into five interconnected layers: the core Internet infrastructure layer at the foundation, followed by network and connectivity providers, platform and cloud services, digital applications, and finally economic and societal impact at the top. Arrows between layers highlight value creation, data flow, and interdependencies, emphasising the systemic role of digital infrastructure in enabling economic growth.

The development of the Internet industry in figures: Focus on revenue from 2025 to 2030

The study shows that the Internet industry in Germany continues to grow robustly. An average annual growth rate (CAGR) of 9.7 per cent is forecast for the period 2025-2030, bringing the market volume to around 389 billion Euro by 2030.

Stacked bar chart showing projected revenue growth of the Internet industry in Germany from 2025 to 2030, with values rising from approximately EUR 220 billion in 2025 to over EUR 300 billion by 2030. The chart segments revenue into core infrastructure, platforms, and application services, highlighting compound annual growth rates and the increasing contribution of platform and service layers to overall industry value.

Key findings of the study

Generative AI is a key enabler of digital transformation.
Data centres are the backbone for the effective use of AI.
Data centres compensate for rural companies' location disadvantages.
The cloud boosts innovation and productivity
5.9 million workers are connected to the cloud – with 126,000 more joining every month.
Cloud usage generates €250 billion in gross added value.
Data centres located in Germany are essential for German companies.
Studie: Die Internetwirtschaft in Deutschland 2025-2030 1

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    Cover image of the eco and Arthur D. Little study titled 'The Internet Industry 2025–2030', featuring a blue digital wave design symbolizing growth and innovation.

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      A study by

      Logo of eco - Assoication of the Internet Industry"
      Arthur D. Little"

      With the kind support of