“People would say ‘You’re talking to the devil’” – as attorney Thomas Rickert talks about innovation in the past and potential in the future
Hundreds of new domain endings have become feasible in the last couple of years – and yet, many people are still not aware of the marketing potential they offer. The dot in the middle of a slogan might no longer be a marketing gag – it can be a functioning web address.
Listen to attorney Thomas Rickert on this episode of eco’s Talking Heads, as he looks at the successes and failures the domains industry is expecting, the challenge this industry faces to educate business, and the promise of huge demand once business really understands the new domain endings as a powerful new marketing tool. How can the domains industry tell this story more dynamically? How can they meet the challenge of marketing to the world’s marketers?
The indefatigable Thomas Rickert also reminisces about his work in other areas of the Internet industry, and explains his dedication to association work – a passion which has seen him involved with eco since almost the very beginning.
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