In addition to the cross-category criteria, the following aspects are especially important for the jury's evaluation:

• Usability
  • How well is the service or product explained for the customer?
  • How easy is it for the customer to complete the purchase process?
  • How fast and how well are customers helped when they have problems?
• Quality aspects
  • How stable is your product?
  • What seals of quality/ certificates/ audits does the product or the service have?

In addition to the cross-category criteria, the following aspects are especially important for the jury's evaluation:

• Usability
  • How well is the service or product explained to the customer?
  • How easy is it for the customer to complete the purchase process?
  • How fast and how well are customers helped when they have problems?
• Quality
  • How stable is your product?
  • Are there seals of quality/certificate/audits for your product or service?

In addition to the cross-category criteria, the following aspects are especially important for the jury's evaluation:

• Usability/ customer friendliness
• Diverse and out-of-the-ordinary services/package offers
• Clearly defined added-value services
• Flexible rates/contract terms
• Proof of quality (e.g. seals of quality, certification, attestation.)
• Special security features (e.g. data security, backup, etc.)
• Number of users/companies (if there are figures)
• Customer references
• Innovation factor

In addition to the cross-category criteria, the following aspects are especially important for the jury's evaluation:

• Can the service/ product be categorized
• Is there proof of quality for the service/product (e.g. seals of quality, certifications, attestation.)
• Is the service/ product distinguished by a particularly effective protection factor (e.g. DDoS capacity, encryption level, detection rates, etc.)
• Process relevance of the service/product
• Number of users/companies
• Customer references
• Innovation factor

In addition to the cross-category criteria, the following aspects are especially important for the jury's evaluation:

• Is it a new business model based on domains or TLDs?
• Is it a new service based on domains?
• Is it a remarkable achievement that benefits the entire market?
• Is it an innovative concept for the marketing of domains?

In addition to the cross-category criteria, the following aspects are especially important for the jury's evaluation:

• Can the service function be categorized?
• Is there any proof of quality for the service (e.g. seal of quality, certification, attestation.)?
• Is the service distinguished through special security features (e.g. DDoS prevention, etc.)?
• Are there any certificates (e.g. Star Audit, Code of Conduct, C5, etc.) which prove that your service is GDPR compliant?
• Is the service notable for the purpose of market exploitation (e.g. numbers of users/customers, increase in revenues, partners/eco system
• Is the service multinational (e.g. localization, language, legal framework, etc.)?
• Can it be connected to other systems/services via interfaces?
• How open is the architecture? Is the service interoperable and portable?
• How process-relevant is the service?
• Are there significant customer-references?

In addition to the cross-category criteria, the following aspects are especially important for the jury's evaluation:

• Is the description of the innovative character plausible?
• How is the comparison and differentiation to established business models clarified?
• Is there a recognizable relevance for the economy, society or the environment, and is this documented by a neutral third party?
• Is the solution applicable in an international context (e.g. localization, language, legal framework, etc.)
• Does the solution provide a purely digital process, and is it scalable?