Finding the balance between the desire to get your marketing message out and your need to keep your target customers happy can be difficult. Being one of the good guys is important in overcoming the somewhat dysfunctional relationship between email and marketing, according to Vittorio Bertola from Open-Xchange. Vittorio spoke to dotmagazine on the value of open source, the upcoming changes to EU data protection law, and how not to alienate your customers.
Listen to or read the interview on dotmagazine
Meet the Open-Xchange and eco teams at the OX Summit in Brussels in October
© koya79 | istockphoto.com